U&i, India’s leading Gadget Accessory, and Consumer Electronics brand has appointed Rakul Preet Singh as its new brand ambassador for its brand promotion for Southern Indian market. Rakul Preet Singh is an Indian actress and model who predominantly works in Telugu, Tamil and Hindi films. She has received three Filmfare Awards South nominations and is a recipient of a SIIMA Award.
U&i aims to reach the millennials and technologically driven consumers is southern part of India. It has planned a 360-degree marketing approach that will characterize the company’s association with Rakul Preet Singh.
Mr. Paresh Vij, Founder & Director of U&i said: “We are thrilled to have Rakul Preet Singh on board. At U&i, our focus is always on our consumer needs and preferences, and we are committed to bringing joy to our consumers’ lives. Collaborating with someone as effervescent as Rakul Preet is a great way to better connect with our southern consumers.”
U&i is constantly striving with is product portfolio, marketing and brand presence. The brand’s partnership with the various celebrities and channel partners has helped them connect with their customers while also expanding their brand’s reach across India. The customer-centricity of U&i is reflected in its future-ready and technologically advanced offerings, making it a market leader in India.
