U&i launches Lyne sub-brand for Youth, Bold and Relentless


U&i, India’s most progressive Gadget Accessory and Consumer Electronics brand announced its sub brand, Lyne,  targeted for youth, bold and relentless. Lyne will offer premium products at affordable prices.

The new Lyne sub-brand will offer more primum and design centric products with an affordable price tag. The introduction of the new sub-brand is to help boost U&i’s product sales by up to 60% between 2022 & 2025.

The new Lyne Series will be positioned above the U&i product line-up. They are promising to deliver much premium products but will be available in affordable price points.


Lyne products would comprise neckbands, earbuds, TWs category items, etc. The main goal of the launch is to provide customers with the best innovative premium products at reasonable prices. The brand offers exclusive products under this category at affordable costs.

Mr. Paresh Vij said “Lyne is supposed to cater to elite customers. The products are premium-quality products at affordable prices. We have always been the first movers, and this time, with the launch of this category, we plan to bridge the existing gap between the high-end products and the not-so premium-priced products. We always keep in mind the needs of the customers, hence we have come up with Lyne. “


U&i will unveil the new brand Lyne on 24th July in Mumbai with its brand ambassador.


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