Urbanista, the Swedish premium audio brand with a lifestyle imprint and high-quality audio products that designate their product name from the popular cities in the world, now finally arrives in India.
With a presence in more than 90 countries around the world and more than 30 000+ global stores, one of the audio brand leaders in the world, Urbanista has opened an operational office in New Delhi, India. The south Asian subcontinent India, thus becomes a market of primary importance for the brand with high growth potential.
Urbanista combines high-quality audio engineering with elegant Sweden design inspired by urban life of global popular cities, addressing an audience that appreciates the freedom of a lifestyle that is always on the move, who has love for music and demands premium quality. The Swedishbrand, therefore, strengthens its presence in India by offering a wide range of exclusive products that perfectly combine technology, innovation, design, urban culture and a love for music, such as, for example, Urbanista Los Angeles, the world’s first and only solar-powered headphones that provide virtual infinite playtime and gives you lifetime freedom from charging, and Urbanista Lisbon, the world’s smallest TWS earbuds – just to name a few, that offer high quality audio experience with an essence of urban fashion.
Urbanista CEO Anders Andreen says “We are very excited to introduce our products to the Indian market. Urbanista is a Sweden brand with an international focus that gets inspiration from the world’s greatest cities through fashion, design, music and urban culture. With India being the mobile capital of the world, we believe our brand and products will resonate well with the Indian people.”
Ubanista India Head, Vijay Kannan excerpts “India today stands at a whooping USD 11 billion of headphones & earphones market, which is already one of the largest in the world. This headphone/ earphone industry in India has been growing at CAGR of 9% pre-pandemic and holdsstrong expected growth at a CAGR of 7% going forward, which makes it an even more interesting market for Urbanista to offer its exclusive range of premium wireless audio products that perfectly suits the Indian customers thriving for quality audio products. Our products are available in premium offline retailer stores in all major cities in India and we will soon be available at selected Apple Premium iphone Reseller stores all over India. Our products will be available in around 100 premium retailers PAN India by end-Jan 2022 and will add another 500 retailers by end-Mar 2022. Our products can also be found in all major online channels including Amazon and Flipkart.”
The current two products offered by the brand for the Indian consumers are Lisbon and Los Angeles.
Product specs:
Lisbon :
With a portable charging case, which weighs less than 30g, and earbuds measuring just 18 x 16 x 14 mm and weighing only 4g each, Urbanista Lisbon is possibly the world’s smallest Bluetooth earbuds.
Urbanista Lisbon Key Features
- True Wireless Earphones
- Compact design
- 9 hours Playtime
- 27 hours of Total Playtime
- Wireless charging case holds up to 2 charges
- Touch controls
- Universal GoFit wing included
- Bluetooth 5.2
- USB Type-C Charging
- Compatible with iOS and Android devices
- Siri and Google Voice Assistant
Los Angeles
Urbanista Los Angeles Key Features
- Virtually infinite playtime
- Always charging when exposed to light, both outdoors and indoors
- 80h battery reserve
- Hybrid active noise cancelling
- Ambient sound mode
- On-ear detection
- USB type-C charging
- Bluetooth 5.0
- Siri and Google Assistant
- Compatible with iOS, Android and Windows
