Vodafone and Idea Brands are now “Vi”


Two of India’s most loved and admired brands are now ‘Together For Tomorrow’ giving birth to a new brand called “Vi” (read as “We”). A brand with its eyes set on the future, it is built for and around customers. Vodafone Idea Limited (VIL) communicated its new unified consumer brand identity and position of the largest telecom integration in the world.

Unveiling the new brand, Ravinder Takkar, MD & CEO, VIL said, “Vodafone Idea came together as a merged entity two years ago [August 31, 2018]. We have, since then focussed on integrating two large networks, our people and processes. And today I am delighted to present Vi, a brand that will bring important meaning to lives of our customers.”

He said the brand integration not only marked the completion of the largest telecom merger in the world, but also set the company on its future journey to offer ‘world class digital experiences to 1 Billion Indians on our strong 4G network.’


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