iGear Asia saw quantum jump in sales for its audio range, lamps, and other desktop multifunctional gadgets.
In an exclusive interview with DeviceNext, Neha Sharma, Co-founder, iGear shares how in such a short period of time iGear created a niche market in India market.
Highlights of brand iGear and its India presence and product portfolio
iGear Tech was founded in 2016 with a vision to pioneer lifestyle innovative gadgets at an affordable cost into the Indian market. Our focus was to launch multifunction, practical and trendy gadgets which creates a niche by their unique design, supreme quality and affordability. With experience in B2B segment, within a short time we received tremendous response in terms of product quality, brand awareness and reorders. We have been successful in launching wide spectrum of audio, accessories and lifestyle products .
We have forged our alliance with leading B2C and e- commerce platforms only in 2019 and the progress so far has been overwhelming. Products in all verticals have been received well both in terms of practical functionality and brand value. We have ties with all major e- commerce portals like Amazon, Flipkart, Snapdeal. We have tied up with leading LRF’s like Croma (Pan India). Besides, we have already established partners in Mumbai, Pune,Chennai, Delhi, Chandigarh to name a few. We now are focussing on Tier 3 cities and soon we will have footprints in every nook and corner of India.
As we have seen iGear is always worked hard in its product design elements, what’s your thought behind this?
Our experienced inhouse innovative team relentlessly pursues all aspects of product development concept, design, trials and plan. It’s our conscious decision to develop a unique, contemporary, multifunction and practical product which is pleasingly delightful yet affordable. And I am excited that we have been able to bridge the gap between expectations and end results by been able to offer a practical and pleasing merchandise with our Inhouse design team. We have, in a short time been able to create a niche in the market by always staying on top of the trends and creating Innovative Delights.
iGear offers vast range of products, which category defines iGear best and why?
We cater for a wide spectrum of everyday utility products for maximum outreach, market penetration and consumer satisfaction. Our audio range to include various soundbars and speakers have received very favorable market response and help us built the Brand Value. With work and study from home in vogue due to Pandemic, our Desklamps and Retro series of keyboards like KeyBee and DualConnect are in great demand.
Our underlying principle of Multiutility and multi functions coupled with high quality and affordability makes each product innovative and unique thereby, catering to various needs across requirements.
What is the impact of Pandemic in iGear?
Pandemic has disrupted the manufacturing sector, the supply and distribution chain and turnaround time.
However, we rose to the challenge and expeditiously launched products to enhance consumer satisfaction. With “Work from Home” and “ Study Online” becoming a new normal, our multifunctional innovative products like KeyBee, dual connect and Twinbod2.0 became hugely popular. We also saw a quantum jump in sales for our audio range like soundbars, Lamps, and other desktop multifunctional gadgets. In our lifestyle/lights segment we saw increased acceptance of various products like DeskLamps and Gesture Lamps. Overall we were able to positively contribute towards consumer satisfaction to a great extent in Pandemic times. This further enhanced Brand reputation and Brand recall.
What kind of recovery are you expecting in next few months, as the markets slowly opening up?
As world moves to a new normal, we at iGearAsia are excited and prepared for the new challenge. We have learnt from Pandemic and have imbibed these lessons in our processes and protocols by making them more streamlined, responsive in real time and embracing cross adaptability. Our products are BT enabled thus easing the way of work and life for consumers. We have already set in motion all actions to restock, readjust and rejunivate old inventories while at the same time launch new products aligned to new way of working and entertainment.
We have now ensured adequate supply of our inventory so that consumer is not at inconvenience. We have also stepped up our online presence for better consumer satisfaction.
What is your Channel strategy for iGear?
We have been able to narrow our target audience, identified segments to concentrate and thus put in motion a multi-channel marketing programme. For B2B and B2C, we are focusing on separate strategy to target specific audience based on geography, income, likes etc. We have already tied up with all major ecommerce portals and also LRF or retail marketing. With upcoming sports season we are also entering the OTT space with various channels. Overall we are employing multi-pronged marketing on different channels. And this has begun to bear fruits.
Can you give us some interesting product hints about your upcoming products or category?
After incorporating constructive feedback from consumers, market acceptance and emerging trends, we are coming up with exciting products with immense appeal to consumers across the spectrum. We also believe in convergence of contemporary technology with retro look and feel to our products in order to bring out the best of both. As always our new lineup is multifunctional, innovative and space saving. We have a range of Retro Soundbar – Ensemble & RazorBeat. Our DeskLamps, SenseLed Gesture sensor lamps are showstoppers. The SuperFan is another winner. We have a range of multi functional PowerBanks to name a few products.
It has been a slow and steady climb for a new brand like iGear and we have succeeded by sheer hard work, grit, determination, innovation, adapting to change and keeping our valued customers in forefront always. We have always focussed on highest quality of innovative products which are delightful yet affordable. Our acceptance in the market, growing consumer base and Brand recall are testimony to it.
2021 is both exciting and challenging at the same time. We are sanguine that we will succeed as we firmly believe that “Change is Constant” while we continue to provide our consumers “A Pound for their Penny”