German consumer electronics giant Blaupunkt launched four ‘Made-in-India’ Android TV models in India. The brand has entered into an exclusive licensing agreement with the Indian contract manufacturer Super Plastronics Pvt Ltd (SPPL). As per the licensing contract, Blaupunkt’s manufacturing, branding, designing, packaging, and retailing supply chain will be handled by SPPL, the 30-year-old manufacturer of home-grown brands. DeviceNext interacted with Avneet Singh Marwah, CEO, Super Plastronics Pvt. Ltd. (SPPL) about getting the exclusive brand license of Blaupunkt in India.
Tell us about this new agreement
Blaupunkt is one of the premium luxury brands which has a global presence of more than 97 years with huge a legacy in audio. We wanted to transform this legacy into smart tv’s therefore we are launching with the best sound outputs android tv in India. One of the other reasons being many Chinese smartphone brands diving into the tv category we want to counter them with Blaupunkt.
We are launching four models in Blaupunkt: 32, 42, 43 and 55.
32 will be HD
42 will be FHD
And 43 and 55 will be in 4K
About new Blaupunkt TVs
Blaupunkt is launching its TVs under the Cyber sound series whose main USP is sound with our 4K TVs with a sound output of 60watts. It also has Dolby MS12 a decoder that can decode audio formats i.e Dolby digital plus and Dolby atmos. These TVs are an alloy metal silver finish with an exclusive bezel-less design with more than 550 nits of the backlight which are the top features in the category. The TVs are powered by Android 10. They will have more than 7000 games and applications with the latest media tech chipset which is one of the best processors for any android TV.
Why you have chosen this brand?
Blaupunkt is one of the premium luxury brands which has a global presence of more than 97 years with a huge legacy in audio. We wanted to transform this legacy into smart tv’s therefore we are launching with the best sound outputs android tv in India. One of the other reasons being many Chinese smartphone brands diving into the tv category we want to counter them with Blaupunkt
After-sales services :
We have an amazing team. Our insight and experience of selling for the last 30 years helped us understand the market dynamics and study consumer behaviour. Keeping the ongoing situation in mind we offered honest & fair pricing without trying to burden our customers. In terms of customer satisfaction, our television rating is about 4.4 which is one of the highest in any TV category. Our SLA in terms of installation and demo is less than 24 hours in tier 1 and in tier 2&in tier 3 it is less than 48 hours.
What will be the market position for Blaupunkt and how it will fit with Kodak and Thompson for SPPL?
Blaupunkt having a legacy of sound we have developed the products having high sound quality with the 4K models having 60W of sound output. We want to position Blaupunkt as a television with premium sound quality so that people can easily associate with our brand. Thomson & Kodak carters to the affordable segment while Blaupunkt will be positioned in the premium segment
Product Availability and SKUs you are planning for Blaupunkt this year?
We have launched four models for Blaupunkt which are 32, 42, 43 & 55 inches. Out of the 43 & 55 are 4K models. We are planning to launch 50 inch & 65 inch 4K models this year too. The products will be available exclusively to Flipkart.
