Amit Khatri, Co-Founder, Noise
The year 2022 has been a landmark year for a homegrown brand like us who have been leading the smart wearable industry from the front to consolidate a leading position not just in India but globally as well. With India emerging as the largest market for smartwatches, as per a recent report by Counterpoint, Noise too has become the only homegrown brand to make it to the top 3 smartwatch brand list globally. Being the first mover in the industry, we also launched Noise Labs, a tech incubator designed to introduce one of its kind futuristic products. Our eyewear – Noise i1, and next-gen TWS – Noise IntelliBuds were the two celebrated brainchildren of Noise Labs and received a great response from the community. Developed with a vision to disrupt the TWS segment, IntelliBuds are designed to add a whole new audio experience and change the way consumers interact with their device. While, Noise i1 were India’s first smart sunglasses with innovative features such as Motion Estimation, Motion Compensation (MEMS) mic for calling, magnetic charging, hands-free voice control, and more. We also introduced Noise Champ 2, a smartwatch especially designed for children between the age of 5-12 years.
As the chips in our smartwatches get more powerful, they’re expected to start performing more functions and offering effective insights into the users’ life. The integration of artificial intelligence and voice assistants into smartwatches is also something that is gaining traction. They ensure ease of use for making calls, playing music, checking the weather etc. and let your smartwatch do as you command.
The on-device AI operations segment currently dominates the market and is expected to witness the fastest growth owing to the increasing requirement for fast computing substantiating this key trend. At Noise, we are continuously working towards meeting the dynamic demands of consumers in this space. Our devices resonate with the belief and our latest innovation from Noise Labs, Noise IntelliBuds, exemplifies the integration of AI to make user experience seamless and unique. We have focused heavily on innovation to build brand love and product preference among consumers for all our products. A testament to this is that currently 1 out of 4 smartwatches sold in India are Noise smartwatches, being appreciated for tech and design, and our upcoming efforts are also a step further in this direction.