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What Play Say About Tech Trends of 2023

Play-Hamish Patel

Hamish Patel, Chief Product Officer, World of Play

The year 2022 has been a period of steady growth, especially in the smart wearable category. We recorded a significant uptick in sales of our newly launched smartwatches PLAYFIT SLIM2C, PLAYFIT DIAL2 and PLAYFIT STRENGTH. Our latest neckband PLAYGO SPORTY also received a tremendous customer response.

Consumers love us for our sharp focus on product, their robust build quality and rapid feature updates. Our focus will remain intact on these three core aspects while continuing to design and manufacture in India. With fashion, innovation and affordability at the forefront, we will continue to devise and deliver contemporary products that perfectly sync with our consumers’ evolving demands.

I strongly believe that all tech trends, going forward, will revolve around customer experience (CX). Focusing on improving CX and offering a differentiated and superior experience across product categories is the top priority PLAY.


With sensor technology achieving scale and price that is needed for mainstream adoption, we will see a lot of health focused innovation combining sensors and AI. We also see a lot of potential for innovation in Home Entertainment and Personal/Home Security – PLAY is making significant efforts in this area in the coming year.

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