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With vivo We Have Seen Only Upwards Trend: Sarvottam Telecare Pvt. Ltd.

Sanjay Jain,Telecare Pvt. Ltd.
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With each brand trying to capture their target audience, various strategies have been adopted and implemented including pricing, promotion and most importantly- distribution. DeviceNext interacted with Mr, Sanjay Jain of Sarvottam Telecare, Pvt. Ltd. who are doing exclusive distribution for vivo for last 4 years, and how they have grown with the vivo brand.

# First tell us about your Distribution business, how it all started and how its positioned right now.

Every business starts with an idea. When the idea or concept is summed up with determination, dedication and efforts with smart action it becomes a milestone of success. The concept of telecom distributions was seeded in 1996 and we initiated working with the top multinational Telecom Company.

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It was the beginning of the telecommunication sector in India .We started with ESSAR then HUTCH then Vodafone.

Over a period of time and with our profound knowledge and experience in this field we diversified distribution work including the mobile handsets.

Starting from Motorola and then Lava, Micromax and finally Vivo. We believe that the future belongs to the ever evolving Technology specially in the hardware industry. Our performance was our main USP. The companies relied on us for the major parts of the North n Eastern part, presently we humbly state that through our experience of thick and thin in this business we stand as the commanders in the distribution business in our region.

# 2020-21 is very difficult situation for all of us, how it affects the distribution business.

As you know, the year 2020 was a time of extreme stress and uncertainty for business, at this time mobile is a necessity of our life, according to my opinion, after medical and grocery, mobile business was the least affected because due to the pandemic all the classes have shifted to online. And we have seen good demand after post covid 1st wave unlock.

We are associated with vivo and they take care of their retailers and channel partners as they follow BENFEN which means to do the right things and do the things right.

Sanjay-Jain-Telecare# Tell us but about your collaboration with VIVO and how its effects your business.

We are associated with vivo from the past 4 years and we have seen only upwards trend, there is no other mobile phone company like vivo as they has always provided unconditional support to its retail partners and introduced products with best-in-class features at competitive prices.

Even whenever there are situations like Changes in the global supply chain and increasing component costs , devaluation of Indian rupee , increasing freight cost, they haven’t taken any benefit from the retailers but they have extended their full support for the trade.

Which gives us immense satisfaction working with the brand like Vivo.

# As more and more distribution houses looking for online transition, your thought?

Since we are the exclusive distributor of vivo and vivo is a brand which always favours Mainline retailers so according to my opinion we will not shift our focus on online business.

Importance of distribution channels is very crucial in making/breaking a brand. India has always been known for traditional offline retailing. Experiencing a product and getting a first-hand touch and feel has been on the top of every Indian consumer and the inherent trust offline retail comes with.

Two third of Indian population still lives in rural areas and have limited access to alternate retail formats. Therefore, understanding the market dynamics plays a critical role in laying the distribution network for a brand. While online continues to be an important channel, smartphone makers also know that large fraction of sales are through offline channels.

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