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Xiaomi expands its personal grooming category with the new Mi Beard Trimmer 1C

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 Xiaomi, India’s number one smartphone and smart TV brand, announced the Mi Beard Trimmer 1C, a brand new offering to help men perfect their grooming regimen at home.

Speaking on the occasion, Raghu Reddy, Chief Business Officer, Xiaomi India, said, “With a relentless focus to bring in products that offer quality and efficiency, Xiaomi has always offered best-in-class products with newer innovations. Xiaomi forayed into the men’s grooming category last year and have received a great response to it across our channels. With the learnings from the last year, we are now looking to offer the same blend of quality and innovations at a more accessible price point. Equipped with self-sharpening blades, a long-lasting battery along with an LED battery indicator, Mi Beard Trimmer 1C is a one-stop solution to a variety of grooming challenges. We’re confident that this product will appeal to our existing fans and new consumers across India.”

Different beard styles for different occasions

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Announced via a quirky video style launch bringing back Xiaomi India’s beard gang, Mi Beard Trimmer 1C comes with 20 length settings with 0.5mm precision to ensure accurate and even cuts.

Featuring self-sharpening blades, it ensures longer blade life and will enable your experiments with different beard styles.

Powerful package

Mi Beard Trimmer 1C features a powerful battery with a run time of 60 minutes that can easily last upto a week. It also comes with an LED battery indicator, so you know how much battery is left before you start styling your beard. Featuring a minimalist design, Mi Trimmer 1C can be charged with a standard USB charger, allowing you to charge it even from a laptop or power bank.

Xiaomi has also partnered with The Man Company, a premium men’s grooming essentials brand. Now create perfect looks with the best grooming products.We have also created an exclusive “Your Salon At Home” kit which will have MI Trimmer, The Man Company Almond & Thyme Beard Oil and Almond & Thyme Beard Wash. First 500 Mi fans to buy the Trimmer will get 25% off on all products of The Man Company.

Mi Beard Trimmer 1C: Quick Specs

·         Self-sharpening blade with 0.5mm precision

·         Powerful battery- 60 min run time

·         Fast charge -Full charge in 2 hours

·         LED battery indicator

·         USB charging

·         Travel lock

Availability

Mi Beard Trimmer 1C will be available for order for INR 999 starting today (6th Aug), 4:00 PM on Mi.com and FlipKart. It will also be available across our Mi Homes, Mi Studios and soon at all Retail outlets.

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