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48% consumers see Lava as an Indian alternative to their Chinese phones: CMR


Indian mobile handset brand, Lava International Limited has emerged as the 2 nd most preferred mobile phone brand according to a recent survey conducted by CMR. The nationwide survey captured the extent of prevailing market sentiments around Indo-China border dispute and indicated major gains for Lava as a potential alternative to Chinese phones. The study revealed that consumers prefer Lava primarily for its ‘Made in India’ R&D, design competencies and the emotional bond that they share with the brand.

Commenting on this, Sunil Raina, President & Business Head, Lava International Limited said– “It is encouraging to see smartphone users seeing Lava as an alternative to their current phones. We are the only brand in the country who concentrated on Designing in India and we have successfully built unmatched R&D and manufacturing capabilities to provide the right value to the India customer at the right price. We are thrilled to announce that we also have some very exciting plans coming up over the next few weeks.”

The survey also showed that 90% of Lava users are most satisfied with the brand for their value for money products. In terms of reliability and brand loyalty, Lava stood second to Samsung.

According to Amit Sharma, Analyst -Industry Intelligence Group, CMR, “The Lava brand resonates strongly with consumers and retailers alike, with their overall value proposition. This brand association is especially stronger in Aspirational India. The current market sentiments indicate major gains for Lava as a potential alternative. It remains to be seen how Lava is able to convert these into strong market performance,”


Amongst retailers, Lava is one of the top three brands while comparing satisfaction score, customer service, service turnaround time and availability of spare parts. Most retailers also feel that Lava has the greatest ability to design and manufacture in India. They also considered Lava best in timely pay-outs, price control and transparency in process. Lava was also ranked first by the Indian retailers on trustworthiness as well as timely payouts in the“Retail Sentiment Index 2018” by CyberMedia Research (CMR)

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