HSBC Global Private Banking has engaged Symphony – the leading markets’ infrastructure and technology platform- to develop and deploy HSBC GPB Chat, a client engagement platform that enables the private bank’s clients to interact with their relationship management team via one-to-one chat, group chat, document sharing and video/audio conferencing on WhatsApp or WeChat, in a secure and compliant way.
Symphony was the technology vendor selected due to its ability to deliver secure, compliant collaboration technology at scale; its expertise in audio-video conferencing; and its open architecture. This architecture has powered an integration that seeks to enrich the client experience.
Digitalization – as well as competition from non-traditional players – is raising the expectations of banking clients, who now benchmark their online experiences against the convenience of digital apps in their daily lives. This has created a demand for increased personalisation and a need to engage with banking clients on their preferred chat platform.
Symphony CEO Brad Levy said: “We are proud that our WhatsApp and WeChat integrations are allowing institutions like HSBC to connect with their clients through their preferred channel of communication and in a secure and compliant way.”
Symphony’s CONNECT solutions – with integrations for WhatsApp and WeChat – reduces the digital distance between a financial firm and its clients, and offers compliant connectivity regardless of the client’s choice of platform.
