Offering whopping discounts and crazy deals, America’s leading consumer appliance brand White-Westinghouse is set to ring in the New Year 2022, with a loud cheer for the online shoppers!
Offering heavy discounts on the complete range of its semi and fully automatic washing machines with the start of season’s first online shopping extravaganza – Flipkart and Amazon’s Republic Day Sales, the brand will give early access on the complete range of its product, starting January, 16th, 2022, available on both the leading e-commerce portals FLIPKART and AMAZON. With unmatchable prices, starting INR 6,999 this four-day shopping treat will start from Monday -January, 17th; extending instant bank discounts and no-cost EMI options.
Here is the complete list of prices offered by the brand, during the Republic Day Sale, 2022 :-
| Brand | Type | Capacity | Model | Regular Prices | Republic Day Prices |
| White Westinghouse | Semi Automatic Top Load | 6 Kg | CSW6000 | 7,499 | 6,999 |
| White Westinghouse | Semi Automatic Top Load | 6.5 Kg | CSW6500 | 7,999 | 7,499 |
| White Westinghouse | Semi Automatic Top Load | 7 kg | CSW7000 | 8,499 | 7,999 |
| White Westinghouse | Semi Automatic Top Load | 7.5 Kg | CSW7500 | 8,999 | 8,499 |
| White Westinghouse | Semi Automatic Top Load | 8 Kg | CSW8000 | 9,999 | 9,499 |
| White Westinghouse | Semi Automatic Top Load | 9 Kg | CSW9000 | 10,999 | 10,499 |
| White Westinghouse | Fully Automatic Top Load | 6.5 Kg | HDT6500 | 12,999 | 12,499 |
| White Westinghouse | Fully Automatic Top Load | 7.5 Kg | HDT7500 | 14,999 | 14,499 |
| White Westinghouse | Fully Automatic Front Load | 8.5 Kg | HDF8500 | 23,999 | 23,499 |
| White Westinghouse | Fully Automatic Front Load | 10.5 Kg | HDF1050 | 28,999 | 28,499 |
Excited to kick-start the year with the season’s first sales Ms. Pallavi Singh, Sr. VP Super Plastronics Pvt. Ltd. and India Licensee White-Westinghouse says,
“With the expansion of our product line, we have definitely seen an uptake on sales to the tune of 200%. Automatic machines are the need of the hour and with those being added to our portfolio and opening up our product line on both the country’s two largest e-commerce platforms, Flipkart & Amazon has immensely helped us create a wider reach for the brand. We expect to grow by 100%, if not more, this year and also explore avenues offline to penetrate the rural as well as urban market with the brand.”
“The Republic Day Sales are not only the biggest opportunities for the online shoppers to buy, but also to save -up! With surging cases of infection and new COVID restrictions being announced across various states of the country, it’s our earnest endeavour to reach the consumer timely with the help of our robust supply-chain and delivery back-end. We have prepared ourselves well. With the early-access to these sales, we want to ensure that the brand is available to shoppers at the right time and place, keeping them safe in the comforts of their homes. This year will witness online marketplace touting discounts up to 40 percent across the consumer products category. We, too are offering unmatchable prices during the sales, with an aim to maximise the benefit for the consumer.” she continues.
White-Westinghouse forayed into the Fully Automatic Washing Machines category in both Top and Front load models, in September 2021 with an ambitious target of selling 30,000 units. Some of the key features of Its fully automatic models include inbuilt heater, 15 wash programs and diamond cut drum. The machines have been developed with keeping Indian consumers in mind which generates less noise, are shock and rust resistant, highly durable giving them longer life. The washing machines also comes with 5 years of warranty on motor. White-Westinghouse is a 100-year-old American consumer appliance brand. The brand sells appliances in more than 45 countries across the world. The company had entered the appliances manufacturing business by acquiring Copeman Electric Stove Company in 1917.
