ASUS announced the expansion of its consumer laptop portfolio with the launch of all new ZenBook and VivoBook laptops, powered by the latest AMD Ryzen 5000 U-Series. The ramp up consists of the premium ZenBook 13 OLED (UM325UA), an array of VivoBook notebooks such as VivoBook S S14 (M433), VivoBook Ultra K14/K15 (KM413/KM513), VivoBook Flip 14 (TM420), ASUS VivoBook 15 (M515) and VivoBook 17 (M712). The line-up aims to provide an immersive experience to the consumers with power-packed performance and long battery life.
While the bold and youthful ASUS VivoBook series is designed for the Gen Z, and comes packed with top-notch performance, innovative features and NanoEdge display, for unmatched productivity, ZenBook 13 OLED on the other hand is top-of-the-line consumer PC, pining to make smarter technology an everyday reality for the most discerning consumers. Further, with ultra-thin profile and light weight, the offerings are not just about being productive but can also be slipped into the backpack and carried around effortlessly.
Commenting on the launch, Arnold Su, Business Head, Consumer and Gaming PC, System Business Group, ASUS India, stated, “With the launch of the new VivoBook and ZenBook laptops, we have further pushed our boundaries to empower consumers with the latest technology which makes multitasking seamless and boost productivity at the same time. Consumer experience has always been the core of our innovation, and the new ZenBook and VivoBook, featuring the latest AMD Ryzen 5000 U-Series Mobile Processors, are designed to meet the different needs of users while uplifting their overall experience.”
“PCs have become more essential than ever for work, study, play, entertainment and beyond. Consumers want performance on-the-go with outstanding battery life in an ultra-mobile form factor”, shares Vinay Sinha, Managing Director – India Sales, AMD. “AMD Ryzen 5000 U-Series is built on the new “Zen 3″ architecture and is designed to deliver the perfect blend of performance and efficiency. The new ASUS ZenBook and VivoBook is for notebook users who want to do more without any compromise on style.”