boAt, India’s leading audio and wearables brand, announced the launch of its new Men’s Cricket World Cup anthem, titled “India-India.” The anthem is a tribute to the spirit of cricket in India, and features vocals by ace singer Vishal Dadlani and lyrics by celebrity writer Prashant Ingole. The music video is also India’s first-ever music video completely created using AI imagery, and shows the love for cricket across age groups, genders, and regions in India.
“We are thrilled to launch our new Men’s Cricket World Cup anthem, ‘India-India,'” said Mr. Aman Gupta, Co-Founder and CMO of boAt. “Cricket is more than just a sport in India; it is a way of life. This anthem is our tribute to the spirit of cricket and the millions of fans who are passionate about the game. We hope that it will inspire and unite the nation as we cheer on Team India in the World Cup.”
The music video for “India-India” is a visual feast, showcasing the diversity and love for cricket in “I am honored to be a part of this special anthem,” said Vishal Dadlani. “Cricket is a religion in India, and it is a privilege to be able to sing about a sport that brings so much joy to so many people. I hope that this anthem will inspire and unite the nation as we cheer on Team India in the upcoming World Cup.”
“The spirit of cricket in India is truly unique,” said Prashant Ingole. “It is a sport that brings people together from all walks of life. I am grateful for the opportunity to write an anthem that celebrates this spirit. I hope that ‘India-India’ will become a rallying cry for cricket fans across the country as we support Team India in the World Cup.”
This unique approach to a music video proves yet again why boAt is a leader when it comes to innovation and technology. boAt has had a long association with cricket and has many famous cricketers as brand ambassadors (boAtheads) including Hardik Pandya, Shreyas Iyer, Ishan Kishan and Jemi Rodrigues. Being a brand that takes pride in being born and made in India, boAt is ready to spread the “INDIA INDIA” chant out loud as India takes over the world.
The boAt Men’s Cricket World Cup anthem, “India-India,” was conceptualized by Tagglabs Agency, and is now available for streaming on all major music platforms. The music video can be watched on the boAt YouTube channel.
