The Mobile India Expo stands as the nation’s foremost exhibition dedicated to mobile devices, accessories, and gadgets. Serving as a distinguished buyer-seller platform, the annual event fosters networking opportunities for industry stakeholders, from brand owners and manufacturers to distributors, retailers, and end-users. The 7th edition unfolded at Pragati Maidan, New Delhi, from January 17th to 19th, providing a three-day showcase for participants to feature cutting-edge technology, elevate brand awareness, and establish robust distribution channels within India’s burgeoning mobile market.
Valued at 2,238 million US dollars in 2022, the mobile accessories market is forecasted to grow at a CAGR of 9.72% from 2023 to 2030. The evolution of smart wireless accessories, encompassing hearables and wearables, is poised to further propel market expansion.Central to the Mobile India Expo is the opportunity for companies, both large and small, to tap into India’s rapidly expanding mobile phone market. Participants unveil their latest products, engaging with potential customers and partners to explore new business opportunities and gain a competitive edge in the dynamic technology, telecom, and manufacturing sectors.
The Expo’s success underscores its prowess in uniting industry leaders, policymakers, investors, and startups on a shared platform, fostering discussions on emerging trends, knowledge-sharing, and the exploration of business prospects.
As the Media Partner for the Expo, DeviceNext had the privilege of interacting with key participants, gaining insights into their experiences, and offering a sneak peek into their upcoming product lineups. In the following sections, we delve into the thoughts and perspectives of influential players who contributed to the resounding success of Mobile India Expo 2024.
Bestor
“Bestor, making its debut at Mobile India Expo, was founded in 2022 by young entrepreneur Chaitanya Maingi, driven by the philosophy of providing the best or nothing. Recognizing the price-driven Indian market, Bestor aims to offer premium products at budget-friendly prices. At the expo, we’re showcasing a range of products, including USB hubs, charging cables, 8k HDMI cables, and our standout Cat-8 product—a first in India. Additionally, we present Apple stylus and budget-friendly condenser microphones for podcasting and music composition, priced at an unbeatable Rs. 1,999. Bestor brings a new standard of affordability without compromising quality, and we’re excited to connect with the Mobile India Expo audience.”
Heatz
“In 2024, Heatz is set to redefine the audio and gaming experience with groundbreaking innovations. Our upcoming OWS versions of earbuds promise an intriguing twist, introducing exciting new models that break conventional norms. With an emphasis on durability, our new smartwatches boast enhanced water resistance, elevating the user experience from the previous versions. ANew earbuds promise a unique over-ear auditory experience.In gaming, we focus on accessories, keyboards, headsets, and venture into SSDs, RAMs, and NVMe, sparking demand and providing versatility. Keep an eye out for the grand reveal mid-year, as Heatz pushes boundaries and redefines technology benchmarks.”
Indochin
“At this year’s Mobile India Expo, we are proud to introduce groundbreaking innovations in the fast charging space, setting new benchmarks for the Indian market. Our GaN chargers, including an 110 Watts variant and a remarkable 250 Watts charger with dual ports for simultaneous charging of laptops and mobile devices, are unparalleled in their functionality. These cutting-edge products are essential for every CEO’s desk, meeting the demands of premium brands and corporates by saving both time and space. Under our ‘Make in India’ initiative, we ensure superior quality at prices comparable to China. Committed to providing enhanced quality and value, we reinforce our dedication to innovation and excellence.”
iGear
“As a five-year-plus brand in the Indian market, iGear has evolved from corporate gifting to a significant presence in retail and online platforms. With a successful channel launch last year, we’re poised for greater aggressiveness. This year, we introduce six new product lines, including powerful party speakers (50W and 60W), a bar series addition with a woofer, Bluetooth speakers (10W), and an entry-level TWS model named ‘Gems.’ Our new series balances quality and affordability, launched both online and offline, with a commitment to maintaining price differentials for seamless market integration. Positive responses to our focus on channel business and direct consumer interaction reflect our dedication to providing top-notch products and market equilibrium.”
Lapcare
“This time we showcased a vast array of mobile and lifestyle accessories, including smartwatches, neckbands, and our latest speaker range—from desktop to towers, trolleys, and portable options. Recognizing new generation preferences, we’ve introduced an IT accessories range, featuring our gaming series with pro-gamer essentials like mechanical keyboards, high-quality actuation clips, and trendy RGB fanlights gaming cabinets. With 24 years of commitment and a vast network of 21,000+ dealers, we focus on trendsetting designs. In 2024, we will expand our offerings to include projectors, home theater systems, soundbars, and more, catering to the diverse needs of the Gen Z audience seeking comfort and innovation.”
STM Goods
“At STM Goods, we’re more than a brand; we’re architects of intelligent design. Originating from Australia, we specialize in crafting bags, cases, and accessories for digital gear. Our focus is on seamlessly blending style with functionality, catering to tech-savvy individuals. At the Mobile India Expo this year, our showcase includes an iPhone and iPad cases collection, accessories, and business solutions. The spotlight is on our ‘Made in India’ and Eco collections, signifying our recent foray into Indian manufacturing. With the escalating cost of digital gadgets, our mission, ‘Smarter Than Most,’ embodies our commitment to not only designing and manufacturing but tailoring solutions to meet the genuine needs of our customers. As we expand our manufacturing footprint globally, our products, initially designed for Indian consumers, are now reaching the US, the UK, Australia, and New Zealand markets.”
Zalmer
“At this year’s Mobile India Expo, we’re thrilled to unveil our latest innovation – earbuds with Environmental Noise Cancellation (ENC). Beyond that, three new models will redefine the audio experience for users. Our strategic vision extends to the audio segment, with an upcoming line of party and trolley speakers. Alongside our cutting-edge earbuds, we’re showcasing our chargers and cables, demonstrating our commitment to superior quality across mobile accessories. The expo offers a fantastic platform to showcase these advancements, and we’re excited about the offerings for our tech-savvy audience.”
Brandworks
“We are thrilled to unveil our latest range of Dolby powered soundbars and speakers, that brings cutting-edge solutions for changing lifestyle appeals and conveniences. Dolby Atmos and DTS:X enabled soundbars are expected to drive much of this growth. After months of research, development, and testing, we are proud to introduce a versatile selection of wired, wireless, and surround sound speaker systems integrating key technologies like Dolby Audio, Dolby Digital Plus, and Bluetooth audio. The launched audio range is an expansive series for partners to service a wide spectrum of audio demands in the evolving soundbar market.”
