Dubai-based electronics brand Endefo, a leading brand under the Ashtel Group of Companies, has announced its plan to invest 200 crores in the Indian Wearable Technology Market by the end of 2024 and aims to secure a 10% market share in the Indian Weartech segment in 3 years. Endefo will be launching six premium yet innovative verticals in India, which include Sound Bars, Portable Speakers, TWS (True Wireless Stereo), BoomBox, Smart Watches, and party speakers. The brand’s products will be accessible through 2000+ large retail outlets, Amazon, and the company’s own e-commerce platform, ensuring widespread availability and convenience.
Endefo is committed to delivering top-notch products at affordable prices, aiming to bridge the gap between state-of-the-art innovation and budget-conscious consumers. With a proven track record of capturing a significant market share in 7+ countries, Endefo brings its acclaimed product line to India, recognizing the vast potential of the Indian market and the increasing demand for advanced electronics. In addition to the new verticals, Endefo plans to make substantial investments in other sectors that complement its core expertise in Mobility and IT. The brand will heavily invest in Sound technology.
Commenting on the launch, Mr. Aneef Tas, CEO of Endefo, stated, “Witnessing the immense potential that the Indian market holds in the Consumer Tech segment, Endefo proudly unveils a momentous investment that stands as one of our largest in India. Our unwavering belief in India’s visionary Atmanirbhar mission fuels our commitment to embrace the unstoppable momentum of a self-reliant India. We proudly announce that all our cutting-edge products are and will be proudly Made in India. The total investment of 200 crores in India will be directed towards expansion plans, Sound technology, launching new verticals/products, marketing, and more. We believe in India’s Atmanirbhar vision and are committed to embracing the Self-reliant India momentum.“
“Notably, we have already established a significant market presence in the southern region of India, and now, with this launch, we are excited to expand our reach to various states in North & West India. By catering to the specific needs and preferences of the tech-savvy Indian youth, we aim to lead in terms of premiumness, innovation, and providing cutting-edge technology at accessible prices. Extensive research and insights from the Indian consumer durable sector have guided us in developing these six innovative verticals, tailored for the Indian market. We are confident that our products will resonate with Indian consumers and meet their ever-evolving demands,” he further added.
Established in 2003, with its headquarters in Dubai, UAE, Ashtel has successfully expanded its presence to 24 countries, transforming into a true multinational company in less than a decade. Initially, the group entered India with Endefo as one of its primary companies, aiming to meet the demands of the Indian masses in the Weartech segment. Leveraging the group’s technological expertise, global reach, and commitment to providing high-quality products at affordable prices, Endefo is on the cusp of becoming a leading brand in the Indian electronics industry.
