Homegrown Indian lifestyle tech brand, Wings Lifestyle, is excited to announce its foray into the laptops segment. Built upon their existing expertise in the audio and smartwatch segments, the brand is now committed to excellence in a new category with plans to launch consumer segment, gaming and creator laptops. The first of the laptop range,the aptly named Nuvobook series, will be launched in mid-September as a Flipkart exclusive product.
The laptops by Wings will be powered by Intel processors with a sleek build and vibrant colour options keeping the Indian youth in mind specifically. The decision to diversify into laptops was a natural progression for Wings Lifestyle, driven by the brand’s customer-centric approach and the recent government initiatives to Make in India and boost local manufacturing.
The Nuvobook series will comprise of the S1, S2, V1 and Pro models ranging from entry level laptops that are ideal for general productivity (school/college/office work), browsing, entertainment to more intensive requirements like coding, design, editing and gaming.The laptops have a lightweight aluminium alloy build and are equipped with Full HD displays, 65W type-C charging, battery life upto 10 hours and Windows 11 OS.The Nuvobook Pro also has a backlit keyboard and 180 degree hinge as add-ons.
The brand feels that the laptop category is ripe for disruption given that there is a distinct gap between the existing legacy players and cheaper (sub 20K) laptop brands which has not been tapped into yet. The pricing for Wings’ laptops will be in accordance to this insight, ensuring that Indian customers have an affordable, homegrown Indian laptop brand as a viable option.
Nishit Sharma, co-founder of Wings, shared his insights, “As we step into the laptops market, we carry forward the same core values that have made Wings Lifestyle a trusted brand – quality products and affordable pricing. Our laptops will combine style and performance, delivering a holistic experience that aligns with the modern lifestyle of the Indian youth. Starting November, our laptops will be 100% Made in India and we’re already aligned with local manufacturers to achieve the same”.
