itel, launches two new innovative smartphones under the long-awaited Power series, featuring itel P55 and P55+, marking a significant leap into 2024. The launch of the P55 and P55T caters to the evolving demands of smartphone users. Amid the growing need for a long-lasting battery, rapid charging, multitasking ability, increased storage capabilities, and display clarity, the Power series seeks to address the needs of the modern smartphone user, integrating premium features into one powerful and efficient package.
The highly anticipated Power series launch has further solidified itel’s position in the sub-10K segment. In just the first two months of 2024, itel has introduced a range of innovative products tailored to meet the ever-evolving needs of the Gen-Z demographic in the Indian market. As itel navigates its narrative through the market, each product launch stands as a statement, underscoring the brand’s dedication to providing premium features to the masses in India.
Commenting on the launch, Mr. Arijeet Talapatra, CEO, itel India said, “Our power series of phones remains ever-popular with users opting for advanced processing capabilities and extended battery life on their smartphones. The introduction of the itel P55 and P55+ is a massive addition to our portfolio, underscoring our dedication to innovation, blending unparalleled features, sleek aesthetics, and cutting-edge technology, all wrapped in competitive price points. The introduction of the Android 14 Go OS is a worldwide first and will help users access multiple applications simultaneously. Our focus remains on bringing the best possible features to the masses of India, and the launch of the new Power series at such an unbelievable price point solidifies our position in the sub-10K market as brave innovators.”
Both P55 models deliver unmatched performance and premium features in the sub-10K segment making the power series a power-packed deal for the Gen-Z. The itel P55+, boasts an elegant vegan leather body and exquisite 3D stitching is packing a punch, boasting the best in segment 45W Power charging, taking the smartphone from 0 to 100% in just 72 minutes, or 70% in just 30 minutes. The P55 isn’t far behind, offering 18W Fast Charge for efficient top-ups on its expansive 5000mAh battery.
Both P55 models offer exceptional performance capabilities. The P55+ has an ample 256GB ROM and 16GB* RAM (8+8 configuration) and the P55 stands as India’s first smartphone in the segment with 24GB* RAM and 128GB ROM, perfect for everyday tasks and entertainment. Both models offer stunning image output with the 50MP AI Dual Camera system, leading users to enjoy intelligent photography enhancements and capture crystal-clear images.
The P55+ boasts a captivating 6.6”- HD+ display with a smooth 90Hz refresh rate for seamless visuals. The P55 features a similarly impressive 6.6″ HD+ display with a 90Hz refresh rate, ensuring captivating gameplay, movie marathons, and browsing experiences.
Spec Sheet:
| POWER SERIES | ||
| Feature | itel P55+ | itel P55 |
| Operating System | Android T | Android T |
| RAM & ROM | 256+16GB* (8+8GB) | 128+24GB* (8+8GB) |
| Battery | 5000 mAh Big Battery with 45W Type-C charging | 5000 mAh Big Battery with 18W Type-C charging |
| Camera | 50MP AI Dual Camera | 8 MP selfie camera | 50MP AI Dual Camera | 8 MP selfie camera |
| Display | 6.6-inch HD+ display with 90Hz DOT-in screen with Dynamic bar | 6.6-inch HD+ display with 90Hz DOT-in screen with Dynamic bar |
| Security | Side Fingerprint and Face Unlock | Side Fingerprint and Face Unlock |
| Processor | Unisoc T606 Octa Core | Unisoc T606 Octa Core |
| Colors | Royal Green, Meteor Black | Moonlit Black, Aurora Blue, Brilliant Gold |
Price and availability
- There is an introductory offer of a Rs. 500 discount on both the itel P55 and P55+ model with bank offers.
- The itel P55, 4+8GB + 128GB variant will be available online at an attractive price of INR 6999/- with the offer, while the 8+16GB + 128GB variant will be available offline for INR 8999/-.
- The itel P55+ with 8+8GB + 256GB will be available online at an attractive price of INR 9499/- with the offer.
The final addition to the Power series, itel P55T, the world’s first smartphone with Android 14 GO out of the box and a 6000 mAh battery, is also set to launch in the last week of February. Each smartphone comes with a unique set of features made to meet the varied and diverse needs of the modern youth of India ensuring a non-stop Power Play for the users.
