DEVICENEXT
Interviews

MediaTek Powers Over 2 billion Connected Devices a Year.

PLAYGO_DURA __BANNER728x90

MediaTek is the fourth largest global fabless semiconductor company and we power over 2 billion connected devices a year. MediaTek is a highly diversified company, with diverse customers, product portfolios and geographical outreach. They cater to segments like smartphones, smart homes, networking and connectivity, fitness devices, Chromebooks, etc. In an interaction with DeviceNext, Chief Editor, Jayanta Ghosh, Mr. Anku Jain, Managing Director, MediaTek India talked about 2020 premium and mainstream chips under the MediaTek Helio G series and 4G gaming smartphones, and MediaTek Dimensity series targeting 5G smartphones.

MediaTek’s assessment of the year 2020:


2020 has been a very special year for us and we are proud to state that we have overcome Covid-19 related disruptions very well. We have seen over 20% growth in global revenue, with excellent operating income, because of our diversified portfolio. We have been integral in the work from home economy, powering everything from wi-fi routers, Chromebooks, smart TVs, smart speakers, smartphones to smart fitness devices. In 2020, MediaTek has
launched a number of premium and mainstream chips under the MediaTek Helio G series, or 4G gaming smartphones, and MediaTek Dimensity series targeting 5G smartphones. We have also collaborated with popular OEMs on smart TVs, smart speakers, as well as smart cameras and other smart home devices. All in all, 2020 has been a very successful year for us. We have maintained the top global position in most product areas like feature phones, smart TVs, Android tablets, digital TVs, and connectivity devices.

WBE-ads

What are the various challenges that you have faced due to Pandemic and how much has it affected your plan?


Though we are not directly involved in the manufacturing of devices, but our sector has gone through many challenges due to social distancing caused by Covid-19. A main issue faced by the global manufacturing sector was the disruption in the supply chains due to worldwide lockdowns. The occurrence led to a radical shortage of devices and caused availability issues, as the demand for devices boomed due to pandemic and work from home.
In fact, with social distancing, online education and work system took a leap and every child was being home-schooled and people from various industries were working from home, which lead to a huge demand for smart devices like smartphones, tablets, and laptops. Thus, from an electronics and semiconductor viewpoint, there was a sharp rise in demand for devices, and MediaTek was well positioned to cater to this burgeoning demand. While the
pandemic caused major disruptions across the globe, it supported our business plans and enabled us to offer consumers the devices required for seamless work and study from home.

Didi the global geopolitical situation affecting MediaTek?

This year has made the technology manufacturing ecosystem realize the importance of setting up responsive supply chains which are not restricted to any specific geographical boundaries. Given our diversified portfolio and presence in diverse geographies, the global geopolitical system has not impacted us negatively. We have been striving to offer innovative technology and solutions to consumers across the globe and are expecting a positive momentum in the technology sector as the scenario improves. As mentioned earlier, our business escalated in 2020 due to a rise in demand during the lockdown and resulting work from home. In addition, the Indian government has taken several efforts to promote ‘Make in India’ and ‘Digital India’, ensuring the country is a suitable ecosystem for
technology companies.

We have witnessed some collaboration by MediaTek in India, please shed some lights on some major events.


This year has been quite important for us in terms of collaborations across product categories like smartphones, smart TVs, smart speakers, etc. Several key partners have been associating with us, and we have been a part of several major launches in 2020 including the realme and Motorola smart TVs, the MarQ smart speakers, as well as several popular smartphones featuring our MediaTek Helio G series chips. We have also collaborated with
VVDN Technologies, a leading product engineering, cloud, and manufacturing company in India, to offer a new range of smart devices. MediaTek and VVDN are working closely to design, develop, and manufacture innovative new-age Smart Devices for Home and Office use.

What is your assessment for the coming years, and what are the trends that you are expecting in the Smartphone SOCs in 2021?


MediaTek is positive in its outlook for the coming years, given the strong focus on R&D and innovative technology as well as our diversified portfolio. We believe in technology innovation and leadership and invest a large amount in global R&D. At present, we are working on technology upgrades like 5G modem technology, WiFi-6, Edge AI capability, and 8K capability. We offer customers high quality, highly reliable, and trustworthy deliveries and, with such strong fundamentals, we have full confidence that we will continue delivering value to customers and have good years in 2021 and beyond. We also expect continued demand from the work from home economy.

Talking about smartphone SoCs in 2021, we believe that most chips will feature 5G capabilities and AI enhancements for premium user experiences. As the consumption of data is increasing at a tremendous rate, there is a major requirement for faster and better connectivity. According to a recent IBEF report, total internet users in India are likely to double to 829 million by 2021, and overall IP traffic is seen growing four-fold at a CAGR of 30%, by next year. We have come a long way from 2G services in 1995 to pervasive 4G in the present and are looking forward to 5G transformation in 2021.

Related posts

We are positioning ourselves to blend into the digital world to provide exceptional experience to all our customers

devicenext

gogoBus is building one of its kind TAAS platform to help fleet owners with its connected app-ecosystem

devicenext

Windsor Cables providing one-stop solutions for all cable requirements of mobile accessories and electronics brands

devicenext
error: Content is protected !!