Authored by: Deepak Aravind, CEO & Co-Founder, Creative Monkey Games
India’s promising online gaming industry has seen exponential growth in recent years, propelling it among the top five mobile gaming markets in the world. As per a report by KPMG India, the sector is growing at a rapid rate of 38%, with over 400 online gaming companies in India; notably, the country is also home to 420 million online gamers, second only to China, making gaming the next sunrise industry.
Moreover, in the year 2022, online gamers in India recorded a figure of 421 million, as per the data provided by Statista. Apparently, this was an eight percent growth from 2021. Furthermore, the same report anticipated this number to touch 442 million by 2023’s end. Different factors, such as affordable smartphones, the availability of high-speed internet to a wider audience, and an assorted range of games that serve different tastes and demographics, are driving this growth.
India, with a high population has witnessed an increasing smartphone penetration, making it a key player in the mobile gaming revolution. Notably the country’s gaming industry that has experienced immense popularity in recent years is driven primarily by mobile gaming.
The above statistics and factors driving this growth indicate that mobile gaming is emerging as a trailblazer in driving next-generation interactive experiences. Mobile games, which were limited to simple, casual titles, have now become passé. Presently, mobile gaming is at the cusp of groundbreaking innovation; offering immersive and captivating experiences that rival those of traditional gaming platforms.
Augmented Reality (AR) technology
One of the prime forces behind the growth of next-gen interactive experiences in mobile gaming is the integration of augmented reality (AR) technology. With the popularity of games like “Pokémon GO”, the power of AR in uniting the virtual and real worlds is evident. As it allows players to explore their surroundings enthusiastically, it creates a sensation of immersion. Opening frontiers for new forms of gameplay, AR technology is facilitating players’ interactions with their environment in unique ways. As this technology continues to progress, we can look forward to even more advanced and immersive experiences in mobile gaming.
Rise of eSports
Mobile gaming has also strongly positioned itself in the realm of eSports and competitive gaming. Trending games such as Free Fire, Arena of Valor, and Clash Royale have garnered traction, hosting major international eSports events with substantial prize pools.
The biggest factor is undoubtedly the ease of access to high-speed internet. This has played a major role as the players have the option of engaging in real-time multiplayer tournaments, battles, and leagues via their mobile devices.
Multiplayer and casual games
Multiplayer games are also quite the trend. The biggest USP they offer is that they facilitate players connecting with friends and family from any corner of the world. Additionally, casual gaming that appeals to a wider audience is also ruling mobile gaming. Easy to learn and play, and as they do not demand a lot of time or commitment, this adds to their popularity.
Artificial intelligence (AI)
Artificial intelligence is being used in a variety of mobile games. It is facilitating more engaging and immersive experiences. For instance, AI can be used to create realistic opponents in sports games or to offer personalized content in role-playing games.
Promoting innovation and creativity
New opportunities are being unravelled for game developers and publishers by the mobile gaming industry. Indian game developers are increasingly developing games that are tailored to the local market. Local themes and characters offer them a cutting-edge advantage; moreover, they are crafted to be accessible to a wide range of players.
As mobile gaming is offering jobs and generating revenue, it is having a positive impact on the Indian economy. Besides, it is also helping to promote innovation and creativity.
To Conclude
Mobile gaming has exceeded its preliminary standing as a casual pastime and is now a leading force behind next-gen interactive experiences. With the pace of innovations in mobile gaming, it is sure to transform the way we experience interactive entertainment in the near future.
