PLAY, India’ s premier manufacturer of fashionable and connected smart devices, proudly announced
the launch of fashionably and technologically innovative smartwatches that cater to the incessant
demands of the gen Z in India. These smartwatches, PLAYFIT FLAUNT2 and PLAYFIT DIAL3 PRO, draw
their character on the evolution of wearable technology, offering fashionably flaunt-worthy design,
amazing battery-backup, advanced features, and a supply chain strength which allowed to even use an
OGS display solution on the smartwatch. Designed with a vision of being fashion focused yet be able to
monitor the daily fitness regime, the PLAY smartwatches allow the Gen-Z to lead a fitness-filled life and
be able to monitor the integral details of the same.
PLAYFIT FLAUNT2 introduces a new design concept for smartwatch category in India and uses a SUPER-
AMOLED display technology which provides for a decent sunlight visibility too. Boasting of a rich,
vibrant, and large SUPER AMOLED Round Display with a remarkable 600-nits brightness, this “Made in
India” smartwatch promises crystal-clear graphics, even under bright sunlight. The Always-On-Display
(AOD) feature provides essential information immediately, eliminating the need to constantly wake up
the watch. PLAY has diligently focused on one of the big grouse of the Indian consumer and used a
proprietary battery algorithm which allows the smartwatch to provide for more than 7-days of PLAYtime
and is also backed on smart and fast charging technology.
The model also comes with a rotary crown button for intuitive scrolling, customizable screensavers, and
navigation capabilities, the Indian consumers are bound to experience a complete command and
personalization at their fingertips. PLAYFIT FLAUNT2 enhances convenience by enabling calls and music
playback directly from the watch powered on the proprietary Enhanced Bass, Extra Loud (EBEL) Drivers
offering a very satisfied call and audio experience. Equipped with advanced health monitoring features
like heart rate monitoring, blood oxygen (SpO2) level tracking, blood pressure measurement, sleep
monitoring, and more, PLAYFIT FLAUNT2 is a true companion for health enthusiasts. It supports over
100 exercise modes, breathing exercises, hydration reminders, and even includes a Female Health
Tracker. In terms of safety, FLAUNT2 offers an SOS Emergency Call feature and robust privacy controls,
enhancing user’s peace of mind. The smartwatch integrates seamlessly with popular voice assistants,
provides real-time notifications, and offers IP68 Dust & water resistance for versatile use.
PLAY’s other launch offering, PLAYFIT DIAL3 PRO sets a new standard for smart wearables, with its huge
2.0 all-view IPS DISPLAY, backed on one-glass solution (OGS) display, multitude of cloud watch faces, and a never-before, more than 7-days of PLAYtime. The PLAYFIT DIAL3 PRO model also boasts of an
integrated chipset for calling and data processing. While boasting a bold and stylish appearance, this
smartwatch remains lightweight and ultra-comfortable. Its integrated voice assistant, Bluetooth calling,
and phone-free music experience cater to the on-the-go lifestyle. Monitoring health parameters such as
SPO2 levels, blood pressure, and pulse rate, DIAL 3 PRO is an ideal companion for those seeking to
maintain an active lifestyle. This smartwatch aligns with the modern consumer’s need for both fashion
and functionality, making it a true trendsetter in the industry.
Both the PLAYFIT FLAUNT2 and PLAYFIT DIAL3 PRO epitomizes PLAY’s commitment to innovation, use of latest technological developments, affordability, for the well-being of its consumers. These
smartwatches are available on FLIPKART and PLAY’s webstore, aimed at enhancing the availability across
India.
Commenting on the launches, Mr. Hamish Patel from PLAY, said, “Our journey at PLAY has always been
fueled by a passion for innovation, technology, and a commitment to our customer’s aspirations. With
the launch of PLAYFIT FLAUNT2 and PLAYFIT DIAL3 PRO, we continue to extract the best from commercially available latest technology. These smartwatches are a testament to our belief that fashion, functionality, and well-being augers well for our Indian consumers. On the eve of the Independence Day, we are also delighted to reiterate that PLAY products are designed, developed, and made in India.
The models are available on sale from 14 th August’2023 and are priced PLAYFIT FLAUNT2 is available at a
special launch price of INR 1999 in Galaxy Black and Grey colour and PLAYFIT DIAL3 PRO is available at a
special launch price of INR 1499 in Black, Blue and Grey colour.
