realme’s next focus market will be Europe, followed by Latin America

realme, the world’s fastest-growing smartphone brand, has today announced its participation in IFA 2020 scheduled for September. At IFA, the brand will hold its “2020 realme Brand Launch Conference” to introduce the latest brand and product strategy, and reiterate its “Dare to Leap” promise, encouraging the youth worldwide to leap forward, break the constraints and express themselves to the fullest.

Madhav Sheth, Vice President, realme and CEO, realme India & Europe said, “realme envisions to bring best-in-class technology, powerful performance and trend-setting designs to the users. In a short span, realme has emerged as one of the top four smartphone brands in India, Thailand, Cambodia and Egypt, and is amongst the top five in Myanmar, the Philippines, Ukraine, Indonesia and Vietnam, according to Counterpoint Research and IDC. realme’s steadfast commitment to bring the best tech-lifestyle experience for fans worldwide has contributed to its enduring popularity.

To accelerate its global deployment, realme’s next focus market will be Europe, followed by Latin America

realme’s debut at IFA corroborates the brand’s growth in the international market, and is a major step forward. As an international brand, realme is strongly focused on its globalization strategy while further deepening its localization strategies for various markets. Owing to this approach, realme has been able to build a user-base of 45M and expand across 59 markets in just over two years.

Having the brand well-established in India and Southeast Asia, realme is now expanding its footprint to Europe with an aim to turn it into its core strategy market. To spearhead the growth and business operations in the new market, realme has appointed Mr. Madhav Sheth as Vice President, realme and CEO, realme India and Europe. In its next phase of growth, realme will be looking at the Latin America region and continue introducing trend-setting products for the market.

realme envisions to be the Popularizer of Advanced Technology

A major part of realme’s expeditious growth across the world can be attributed to its zest to deliver best-in-class technology to its users. Starting in 2020, realme successfully rooted itself as the “Global Popularizer of 5G” and launched a range of 5G products. The brand also aims to build a comprehensive 5G product portfolio with products across price segments in the two to three years.

As a smartphone brand, realme has introduced multiple industry firsts, and one of the most recent ones is the 125W UltraDART Flash Charging. realme Dart Flash Charging keeps evolving and the 125W UltraDART is the best solution to solve the problem of low battery anxiety that exists among 5G smartphone users currently. realme will soon make the 125W UltraDART Flash Charging available commercially and bring in leading technology to more price segments. 

As Tech Trendsetter, realme aims to build a trendsetting smart life for the youth

As the world’s fastest-growing smartphone brand, realme’s next aim is to become the fastest-growing AIoT brand worldwide. realme has recently re-defined its smartphone and AIoT strategy as a “1+4+N” strategy, which comprises one core product (smartphones), complemented by four major groups of lifestyle devices (speakers, earphones, TVs and watches) and “N” types of smart accessories. The TOP 4 Smart Hubs are Smart TV, Smart Earphones, Smart Watch and Smart Speakers.

This year, realme aims to launch over 50 AIoT products covering the 4 smart Hubs, and will launch more than 100 AIoT products to benefit the life of the young and build a community for the trendsetting young people to communicate and share.

In the future, realme will continue to expand its global footprint, and connect with the youth with its “Dare to Leap” brand concept. As the next milestone, realme is looking to win over 100 million users by 2023 with trendsetting technology and make the world witness the power of its “Dare to Leap” promise!