Bringing the swag, the brand SWAGME has offered its consumers a trendy lifestyle. Established by Arijit Chowdhury, the brand today is known for its sound quality and affordable price range. Venturing into creating the brand SWAGME, Arijit Chowdhury leveraged his vast experience of over 15 years in the retail industry that panned multiple roles and profiles across Telecom & Tech retail chains. In an exclusive interview with DeviceNext, Mr. Arijit Chowdhury, Founder, SWAGME, talked about the brand’s journey and its product strategy for market expansion.
Here’s an excerpt of the interaction:
Please tell us about the brand’s unique proposition for the Indian market.
SWAGME, crafted in India in early 2022, with a vision of creating sound-based products for the masses and the classes, started with sole objective of delivering super sound devices combined with hassle free user journey. Keeping this in mind, we kept 3 months no questions asked replacement policy for all our products. With a very humble beginning in Jan’2022, with one wired earphone, we are one of the few D2C brands to start with Myntra.
Please brief us about the brand’s product focus and growth journey.
Within a span of 11months, we now have 12 models spread further into a wide array of colours and catering to wired earphones, neckband and TWS range. The last year we witnessed some real excitement, besides our own online presence on swagme.me, we were also present over major platforms, such as Myntra, Nykaa, Nykaafashion, Jiomart, Amazon, Shopclues, Flipkart, Tata Cliq, Payed.in, Ferns&Petals, and ullu99. This was a first for many in the sound category. In the last 11months, we happily served 20000+ orders, being thankful to all consumers who trusted us and the partners without whom this wasn’t possible.
Please tell us about your start products and the plans for 2023.
The past year, we introduced many firsts that were accepted well. For instance, SWAGME 14mm Bass Ie007, our flagship wired earphone with 14mm drivers introduced at Rs. 499 only. While SWAGME Dhun NB008 is India’s first dual battery neckband priced at Rs. 999 only. We also launched SWAGME Maestro TWS003, the TWS with ANC, ENC & Transparency at Rs. 1999 only. For the year 2023, we will continue our journey of expanding our ecoverse of sound, and bring user friendly and pocket friendly sound products that create many more milestones.
