In the continuation to its successful penetration into the Indian TV market since 2018, the French consumer electronics brand Thomson announces its foray into the small home appliances segment with Flipkart, India’s homegrown e-commerce marketplace, as it looks to address the growing demand for superior quality home appliances. As customers are increasingly opting for newer and smarter appliances to manage household chores efficiently and save on time, Thomson’s foray into the segment will cater to these evolving needs.
As part of the launch, Thomson will introduce a wide range of appliances across the kitchen appliances segment (juice mixers, sandwich maker, electric cooker), seasonal appliances (geysers, room heaters), and other home appliances (dry and steam irons) and more on Flipkart. The new product categories will make superior quality appliances available at affordable prices and bring Thomson’s French touch to Indian kitchens. Today, Indians are increasingly preferring to invest in home appliances contributing to the growth of the market. The demand for small kitchen appliances in India is growing on account of the rising base of the middle class and rich Indian consumers, improving consumer lifestyle, growing awareness about energy-efficient and eco-friendly appliances, and high technological advancements in small kitchen appliances.
Speaking about the launch, Sébastien Crombez, Thomson’s representative, said, “Rich of its 129 years of history, the Thomson brand has been warmly welcomed by Indians when it made its way back to India with Television in 2018. Thomson has an important focus on India, we would like to bring quality products that bring the best experience and ease of use to customers. In this endeavour, we feel small home appliances play a major role in making our lives easier and convenient and our foray into this segment will enable us to cater to the evolving preference of the Indian consumers with products that embodies the brand’s French touch while making them accessible and affordable. We are delighted to partner with Flipkart in this endeavour to bring the latest products that deliver superior performances to customers across the country.”
Hari G. Kumar, Vice President, Large Appliances at Flipkart, said, “Over the past few years, consumers have increasingly demonstrated the preference for efficient and durable appliances that simplify household work. Along with metro cities, tier 3 cities and beyond have also contributed to a surge in demand for small home appliances. As Flipkart looks to fulfil the changing customer preference for these products, the new range from Thomson will expand our best-in-class product selection for customers while affordably delivering superior quality.”
| Product List | |
| Product | Starting price |
| Iron | INR 899 – 999 |
| Juicer Mixer Grinder (500 Watt, 3 Jars) | INR 1,599 |
| Pop-up toaster | INR 949 |
| Sandwich maker | INR 899 |
