Founded in Milan in 1985, Tucano is an Italian company that produces bags, backpacks and accessories for your digital life on the go. Italian design, innovation and technology are part of every product—all focused on a single goal, protection.
Tucano’s India Presence
Tucano products are being sold in India for past 15+ years through various channels. Our product have always been the preferred once when it comes to quality accessories, cases for your devices. We are currently present in all the leading Apple stores, LFR such as Croma/Reliance Digital as well as Online stores. Our partnership with leading enterprise partners helps us to reach out to leading MNC’s and mid-market customers.
“ Tucano has seen phenomenal growth across Europe and US markets. Our products have always been ahead of the innovation curve and have delivered world class quality products with strong Italian root. India is a strategic market for us and extremely important within Asia. Indian customers have always welcomed quality brand which delivers high quality built & feature and we plan to double up with Innovation and Italian style” Ronan Leonard – Commercial Director WW, Tucano.
“In India, we already have category leadership across top Apple channel and we expect to replicate this across CE and traditional IT channels. We have laid the foundation of our enterprise and travel solutions partnering with major b2b partners across India. Our national distributor “Ingram Micro” is a true leader in partner management across every segment of IT/Telecom channel and with this corporation Indian partners will have access to top quality Tucano products. “Manish Aher – Regional Director – APAC, Tucano
What are the key products right now you are focusing on?
Our domain expertise has always been cases which protects your device and with that the Italian innovation of colors, features and utilitarian are integral part of every product. Backpacks, Shoulder bags, Sleeves, Tablet cases for iPad, Samsung and whole range of accessories such as Type C hubs, chargers etc.
How Tucano building the brand presence in India?
Our distribution partner Ingram Micro has the widest reach across all verticals and with their help we are engaged with partners of Apple, Traditional IT, Enterprise as well as online. Tucano has already built solid presence across Apple and CE retail channels already, with focus on building the enterprise vertical. Our goal is constructed a solid and sustainable partner reach who continue to offer international quality accessories which are well known globally.
Market strategy:
Retail partners has always been our focus. We want to make sure Tucano products are available across all major IT multi-brand stores, CE as well as gadget stores across the country. Globally, enterprise sales has seen a huge growth where customers are now focusing on cases, accessories with similar focus as they would give to devices the employees use. This gives us a great opportunity as Tucano has the widest product categories and have accessories, cases for almost every device! E.g Just for iPad Air 10.9”, we have over 25 different types of cases.
In 2021 what are the key products and categories Tucano is planning to introduce in India?
Tucano is leading the products innovation curve, with multiple products which are made from recycled PET bottles, generates almost Nil carbon footprint. Backpacks/cases and even luggage products across all price range for consumer as well as b2b customers. Innovation such as Anti-Gravity System (AGS), which has suspension built into the backpack strap make us unique and first to the market. Our bestselling Work Out Collection and Second Skin boast design features that complement those of the devices they’re designed to carry. These products were invented and patented by Tucano are the most widely imitated products in the world. Tablet cases for iPad, Samsung, Type C Hubs and WFH solutions have gained great momentum.
Cases and accessories has always been ever evolving category, and innovation has always been the key to success. Tucano has build a solid reputation globally especially in Europe and US markets and the same very products are now available in India.
