UBON, announces its collaboration with Matrix Fight Night (MFN), a premier Mixed Martial Arts (MMA) platform. The partnership aims to bring together the power of sports and technology to create an unparalleled experience for fans.
The collaboration between UBON and MFN stems from their shared vision of promoting sports and catering to the needs of the youth in India. Tiger Shroff, UBON’s brand ambassador and one of Bollywood’s most dynamic actors, is also the brainchild behind MFN. With UBON’s commitment to empowering the “Connected Consumers” and people on the go, the collaboration was a natural fit.
Mr. Lalit Arora, Co-Founder of UBON, said, “UBON takes pride in promoting sports, and our brand’s tagline, ‘Born to Be Free,’ resonates with the freedom of sports. We are thrilled to collaborate with MFN, as it aligns perfectly with our mission to cater to the needs of the youth and provide them with cutting-edge technology and thrilling experiences.”
The collaboration kicked off with an electrifying one-day tournament, featuring fighters engaging in one-off battles for different belts. UBON proudly served as the exclusive Official Audio Partner for the event, ensuring that every punch, kick, and roar of the crowd was heard with unparalleled clarity and precision.
The partnership with MFN has not only expanded UBON’s brand visibility but has also strengthened its connection with the youth of the country. By associating with MFN, UBON reinforces its message that wherever there is sport, there will be UBON.
