Xiaomi India has introduced Xiaomi Easy Finance Program (XEF), an easy digital loan disbursal program for consumers across India starting with Redmi 12. Xiaomi India is partnering with axio – a pioneering digital consumer financial services player for a strategic alliance to provide users with a seamless and hassle-free smartphone ownership experience and Trustonic, a trusted leader in security and services.
This program provides inclusive financial solutions to offer flexible and affordable options for individuals for smartphone purchase. Under the XEF program, customers will be able to own a Redmi smartphone by enjoying the benefits of instant approvals and a quick and easy digital process that involves no physical paperwork. It offers consumers the opportunity to own Redmi smartphones with no-cost EMI options.
Customers can avail the benefits of XEF program through Mi Homes, Mi Studio, Mi Stores, Mi Preferred partners, regional retail chains and all authorized outlets across the nation.
Mr. Muralikrishnan B, President, Xiaomi India said, “We have always aimed to make technology accessible to all. With Xiaomi Easy Finance, we are taking another significant step towards achieving that goal. This program empowers us to offer our customers a convenient and easy financing solution. It ensures that owning Redmi smartphones is not only within reach but also a seamless and hassle-free digital experience, regardless of their location.”
Commenting on the association, Gaurav Hinduja, Co-founder, and MD, axio said, “We are absolutely thrilled to announce our partnership with Xiaomi, as we embark on a mission to make smartphone purchasing more accessible and affordable for everyone. This collaboration can potentially revolutionize the smartphone market in tier 3 and tier 4 towns across India, empowering individuals to embrace the digital age without any limitations. With our innovative checkout finance product, we have already empowered millions of customers across e-commerce, electronics, travel, health and wellness and other segments. This partnership is a significant step towards bridging the financial gap and ensuring that technology reaches every corner of our country. Together with Xiaomi, we are paving the way for seamless smartphone adoption through hassle-free financing options.
Ajey Mehta, Vice President India, Trustonic, added “We are incredibly excited to work in partnership with Xiaomi India and to support the increase in smartphone access and usage throughout the region. By sending timely payment reminders, we effectively minimize delinquency rates and empower our clients to expand their customer base by granting credit approval to a broader range of consumers.”
Timed perfectly for the festive season, XEF allows customers to celebrate with the latest Xiaomi smartphones without straining their finances. XEF will be available on Redmi 12 smartphones to kick-start the program.