DeviceNext recently had the privilege of conducting an insightful interview with Mr. Imran Kagalwala, the Co-Founder of UNIX India. In this exclusive discussion, Mr. Kagalwala sheds light on a myriad of crucial topics, ranging from the company’s manufacturing initiatives to its ambitious expansion plans. As we delve into UNIX’s journey towards innovation and self-reliance in the mobile accessories market, Mr. Kagalwala also shares valuable insights on how changes in the Production Linked Incentive (PLI) scheme can play a pivotal role in advancing the government’s “Atma Nirbhar Bharat” initiative. Join us as we uncover the strategic vision and progressive endeavors of UNIX India through this illuminating interview.
What distinguishes Unix in terms of customer support and product offerings?
UNIX stands out in terms of customer support and product offerings through our unwavering commitment to customer satisfaction. We prioritize our customers by offering an exchange warranty on all our products, ensuring a hassle-free experience. In the rare event of a defect, we provide a no-questions-asked
exchange policy, and our products are backed by a comprehensive 1-year manufacturing warranty.
Our extensive product range, including mobile phone chargers, data cables, neckbands, TWS buds, and power banks, sets us apart in the market. Importantly, all these products are proudly manufactured in India, reflecting our dedication to the “Make in India” initiative. This combination of robust customer support and a
diverse, locally manufactured product portfolio positions UNIX as a trusted and customer-centric brand in the mobile accessories market.
How does Unix ensure continuous improvement and innovation in its product range?
UNIX remains at the forefront of continuous improvement and innovation in our product range through strategic initiatives. Our commitment to market trends and quality improvement is evident in our dedicated Research and Development (R&D) team. This team tirelessly works to understand evolving market dynamics and consumer needs, paving the way for innovative product development. We prioritize staying ahead of the curve by actively monitoring market trends and launching new products in response to market requirements. This proactive approach ensures that our product portfolio remains not only diverse but also cutting-edge. Our focus on quality improvement, coupled with a robust R&D and product development strategy, underscores UNIX’s dedication to providing the latest and best accessories for the most popular gadgets, ensuring customer satisfaction and maintaining our position as a leader in the mobile accessories market.
Can you share some examples of the latest features and enhancements Unix has introduced to its products?
UNIX takes pride in introducing cutting-edge features and enhancements to elevate the user experience. A standout example is the Unix UX-2000 Retro Best Wireless Neckband, a perfect blend of classic aesthetics and modern technology. This neckband boasts an impressive 450 hours of uninterrupted playtime, making it
an ideal companion for long journeys. With 5 different voice-changing functions, users can add a fun twist to their conversations. The Advanced Environmental Noise Cancellation (ENC) ensures crystal-clear sound during calls and music playback. Quick charging and a magnetic on/off function provide convenience and
control. The substantial 1000mAh battery caters to audio needs throughout the day, and Bluetooth Version V5.3 guarantees a stable connection. Designed for comfort and durability, the neckband is sweatproof with a snug fit. Users can stay connected with hands-free calls and choose from four attractive colors—black, blue, green, and silver—showcasing a perfect blend of style and innovation.
How does Unix ensure customer satisfaction and peace of mind post-purchase?
UNIX prioritizes customer satisfaction and peace of mind post-purchase through a robust set of policies. We provide customers with an exchange warranty, demonstrating our commitment to addressing any issues without the need for extensive queries. This ensures a hassle-free experience for our customers.
Additionally, we offer a 7-day replaceable warranty. If customers receive a product that is defective or damaged, they can initiate a return within 7 days for a prompt replacement. This proactive approach underscores our dedication to delivering high-quality products and maintaining customer confidence.
By combining an exchange warranty with a 7-day replaceable warranty, UNIX aims to provide customers with a seamless and worry-free post-purchase experience. These policies reflect our commitment to customer satisfaction, offering peace of mind to every individual who chooses our products.
Could you describe Unix’s strategy to meet the needs of both distributors and end users?
UNIX employs a multifaceted strategy to effectively meet the diverse needs of both distributors and end users. Firstly, we prioritize a comprehensive understanding of market trends and user preferences through continuous market research. This knowledge forms the foundation for our product development,
ensuring that our offerings align with the latest consumer demands. In addition, our dedicated Research and Development (R&D) team works proactively to introduce new and innovative products. This collaborative effort allows us to stay ahead of the curve, providing distributors with a diverse range of cutting-edge accessories to meet market demands. Furthermore, we foster strong partnerships with distributors, offering strategic support to enhance their business. Our commitment to quality manufacturing, as evidenced by our sprawling 75000-square-foot factory, ensures that distributors receive high-quality products for their clientele. For end users, our focus extends beyond product innovation. We prioritize customer satisfaction through hassle-free warranty policies, exemplified by our exchange warranty and 7-day replaceable warranty. This customer-centric approach, coupled with a diverse product range, strengthens UNIX’s position as a
preferred choice for both distributors and end users alike.
What future plans or strategies does Unix have in place to enhance its brand and product offerings?
UNIX is committed to a forward-thinking approach with comprehensive future plans to enhance our brand and product offerings. Our expansion strategy involves pining new regional offices and strengthening our distribution network, ensuring our products reach every corner of India. This focused expansion aligns with our goal of building customer trust and reinforcing brand awareness. In terms of product offerings, we are actively exploring new avenues. The upcoming introduction of smartwatches and TWS buds marks our dedication to staying at the forefront of technological advancements. This expansion reflects our
commitment to providing a diverse and cutting-edge product portfolio that exceeds
the expectations of our distributors and end users. Additionally, we actively engage in government initiatives, particularly the Production Linked Incentive (PLI) scheme, to incentivize local production and contribute to India’s self-reliance. Our focus on leveraging these incentives underscores our commitment to supporting the nation’s economic growth. In summary, our future plans involve strategic expansion, innovative product introductions, and continued alignment with government initiatives to position UNIX as a progressive and customer-centric brand in the mobile accessories market.
