DEVICENEXT
Interviews

ERD is powering back into action after the pandemic-related lockdowns

PLAYGO_DURA __BANNER728x90

After Lockdown we are on target to produce 4.2 million products every month.

ERD Group, established in 1997, manufactures and markets various products, under the brand name ‘ERD’, which includes mobile phone batteries, travel chargers, car chargers, power banks, USB cables, universal battery chargers, LED lights, CCTV power supplies, etc.

In an interaction with DeviceNext, Mr Sanjeev Bhardwaj, CMD, ERD Group, shares, 

“COVID-19 has taken quite a bit away from us, but in a way it has also pushed a reset button. We have learned many life lessons due to this global pandemic, and the first and foremost thing we learned is general hygiene is always important. Not just when there is a virus. You should know the drill by now.” 

WBE-ads

From past 7 years ERD has been constantly working on workplace wellness programs, and after covid we have added a few more guidelines to protect our ERD family. We religiously follow the Govt. guidelines and put our best effort to bring back our operations in full capacity.

ERD Group’s State-of-the-art Facility

ERD Group has a state-of-the-art facility to manufacture products under strict quality control standards. Every manufacturing process is well institutionalized and equipped with precise testing instruments to control the production and product quality. Every component is screened and tested to ensure 100% quality.

To manufacture in bulk, the company has a complete infrastructure in New Delhi, Noida & Parwanoo (HP), such as in-house Auto Insertion Machine, SMT Line, Wave-Soldering facility, Cabinet Molding, Lead Molding, Automated Conveyor System, Automatic Belt Conveyor, Packing Machines, etc.

We are Proudly Indian:

We are now manufacturing 85% of our products in India, and going forward try to bring down our dependency and became more Atmanirbhar.

“ERD’s products are known for best quality at affordable prices, supported by good service. Our standards are well-known and anyone can check in the market about our quality and reputation. We develop products as per the needs of the market. Competition is not a problem for us as we always stay ahead of the competition and we always welcome healthy competition from others which will ultimately lead to better quality and affordable prices in the market.”

The government’s initiative Make in India is also very good for the country. It will provide employment to millions of Indians while preventing the flight of foreign currency abroad. ERD has been manufacturing in India even before the government launched Make in India initiative. Further, all our products are BIS certified. We have been in the electronics manufacturing in India since 1997.”

ERD’s vision is to emerge as the largest Solution Provider for energy-efficient mobile accessories, LED lighting products and Switch Mode Power Supplies for CCTV Camera & other electronic devices;  for domestic as well international markets, at very affordable prices.

Stand Out From The Crowd

ERD’s products are manufactured using fine quality raw material procured from recognized vendors under the supervision of experienced professionals. Their range of electronic products is quality-tested before delivery to ensure that they are flawless and are free from any defect. The strengths which differentiate ERD from others include timely delivery, ethical business policies, industry leading price and client-oriented approach.

Demonetization has changed the way people perceive the way business should be done. We mostly deal in cheque or digital transactions with our partners. We thought it is our moral responsibility to educate those partners who have been operating in grey, how digital or cashless transactions are good for them, good for the economy, good for the country as a whole and also good for the industry. So we have been conducting roadshows & dealer meets to educate people on the importance of using digital transactions.

We treat our partners like family members and want them to grow with us and believe that their growth is our growth.

We always give our partners good training, give them market feedback and also tell them what is right and wrong, so that they can do business efficiently in a way that meets the customers’ needs.

Related posts

MediaTek views 5G as a Major Milestone in the Telecom History of India

devicenext

We have an offering to suit the taste of almost every customer

devicenext

Zebronics flourishing as an Indian brand of Gaming Peripherals & Accessories catering to the Gaming Community

devicenext

6 comments

Comments are closed.

error: Content is protected !!