Fittr Partners with Flexnest to offer smart connected fitness solutions in India


FITTR, announces a strategic collaboration with Flexnest, India’s 1st D2C brand curating smart fitness products for home workouts. The partnership aims to accomplish their shared objective of creating smart connected fitness solutions for the Indian market and promote the concept of virtual fitness through at-home workouts.

Fittr has always been committed to democratizing fitness and raising awareness around physical, mental, and emotional well-being. Given the rising demand for at-home fitness customized solutions, both Fittr & Flexnest view fitness from a holistic perspective and support the convenience and comfort of working out from home. Flexnest, in line with Fittr’s mission, promises to improve the experience of working out at home by providing never seen before fitness equipment to the Indian market.

Rhea Singh Anand, Co-Founder, Flexnest, said, “The Fitness Equipment category in India has seen little to no innovation over the past few decades. While other categories like TVs, Watches, Phones have become ‘Smart’ and connected over the past few years, we were shocked to see how dated the product offerings in the fitness category were. We saw this as an opportunity to disrupt by creating the 1st Smart Fitness Equipment Brand in India. As a tech-enabled D2C brand, we are pleased to partner with fit-tech app FITTR as their mission of democratizing fitness in India, truly aligned with our principles as well.”


As a part of the partnership, Fittr users will get special access to Flexnest equipment to make their fitness journey better and Flexnest users will get special access to Fittr’s tailor-made fitness & nutrition offerings. This partnership will improve the fitness experience, elevating it to a new level as Fittr continues to expand its service offerings.

Jitendra Chouksey, Founder & CEO, FITTR said, “At Fittr, we are on a mission to make 50 million people fit in the next decade and our collaboration with Flexnest is the perfect extension of that mission. It is important to stay relevant in the industry and with the ever-evolving fitness segment, it is essential to look for relevant and new offerings to keep users engaged and inspired.

He further added, “Fittr has always been committed to democratising fitness, and raising awareness around physical, mental, and emotional well-being. The partnership will assist us to make strategic headways in achieving this goal.”

Through this collaboration, both the brands are hoping to inspire individuals & fitness enthusiasts to adopt any at-home activity as a regular form of exercise and raise their fitness level while having fun.

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