India’s mobile internet rate per GB remains by far the lowest in the world. But still our nation has about 450 million smartphone users as compared to 550 million feature phone users. These numbers highlight the strong desire of masses to upgrade to honestly priced smartphone as the most promising entry level smartphone category is still vacant due to affordable and appealing choices. In its endeavour to empower the entry level smartphone category and address Aspirational Bharat with Affordable Super Smartphones, Gionee today announced its partnership with Flipkart. The partnership aims at maximising budget smartphone reach in the country with the launch of Gionee MAX. Honestly priced at INR 5999, Gionee MAX sale will go live from 31st August on Flipkart.
To understand the gaps, challenges and need of Aspirational Bharat segment, Flipkart conducted a survey on Budget Smartphones with Gionee. The idea behind the survey was to develop a strong product proposition understanding the need of aspirational Bharat and price it correctly to fulfill the honest price expectation of masses. The survey highlighted consumer’s quest for budget smartphones offering long battery life & large screen size. Other consumer and industry insights have also revealed that honestly priced and high performing smartphones in the entry level smartphone category are still out of reach in New India. This is one of the biggest factor behind India’s Digital Divide and a big hurdle in the journey of Atmanirbhar Baharat. Consumers in Aspirational Bharat saw a 120 per cent spike in smartphone usage for productivity in the current scenario. Also fast-depleting battery life and limited screen size were the biggest challenges faced by smartphone users during this period4 . The Average Selling Price for Smart Phone in India is still as high as INR 12000. Understanding the urge of Aspirational Bharat for honestly priced smartphones in the entry level smartphone category, Gionee has carefully crafted affordable super smartphone-Gionee MAX.
As a leading player in the smartphones and accessories segment, Gionee has had some very successful launches including Smartphones, Smart Life Watches, Power banks, Neckbands, Headphones, True Wireless etc in the recent times. Under the company’s new vision of championing honest price approach for all its product and segments, Gionee is set to make honest pricing the next norm for country’s entry level smartphone category. Gionee products are going to be developed by the team based in India. The company is also committed to locally manufacture all its products in the country. In the Smartphone category, Gionee intends to provide an unadulterated UI and UX to the consumers.
Commenting on the launch Pardeep Jain, Managing Director, JIPL that manages Gionee in India said, “The consumer of today’s Aspirational, Digital and New Bharat is seeking for an Affordable Super Smartphone. Gionee’s partnership with Flipkart will lead to better understanding of the pulse of the Bharat Consumer. Gionee Max’s launch is the beginning of a new era for Gionee brand in India.”
Addressing the partnership, Aditya Soni, Senior Director, Smartphone Category, Flipkart said, “At Flipkart, our aim is to ensure that every consumer across the country has access to the latest smartphones that cater to their evolving needs. The entry level smartphone segment has been a key focus area and over the years, we have consistently serviced the needs of this segment through our differentiated offerings. The launch of Gionee Max is in line with our vision for this segment and we believe this product will redefine the expectations from an entry-level smartphone.”
Riding on the tagline Ab Zindagi Hogi MAX, Gionee MAX is set to cater the need for long battery life & large screen size at a large scale along with other stunning features. The device features 15.46cm (6.1) HD+ screen with Full View Dew Drop Display. This Super Smartphone comes with a powerful 5000 mAh battery. Users can get the MAX out of everything with unmatched 28 Days standby time, 24 Hrs music, 9+ hours movie time, 42 Hrs of call time and 12 hours of gaming. It’s 2.5D curved glass gives it the much needed edge in modern world.
Allowing users to capture every moment in MAX detail, the device is equipped with 13 MP + Bokeh Lens dual rear camera and 5 MP Selfie camera. The Super Smartphone is also loaded with other features such as Face Unlock, Octa core processor (up to 1.6 GHz), 2GB RAM, 32GB ROM (expandable up to 256 GB). For MAX performance the device has rigorously gone through over 3000 tests. The device is available in 3 vibrant colours-Black, Red, Blue.
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