Home Appliances Refrigerators

Haier India Introduces New Range of Magic Convertible Big Top Mounted Refrigerators


Haier, the global leader in Home Appliances & Consumer Electronics and World’s Number 1 brand in Major Appliances for 12 Consecutive Years, has unveiled 17 new variants of Big Top Mounted Refrigerators in the 3-star range. The new additions to Haier’s Top Mounted Refrigerator series come with the all-new magic convertible feature that allows temperature to be controlled between a wide range of +7⁰C to -24⁰C to cater to the unique requirements of different food items for retaining their freshness and nutrition for longer duration.

The magic convertible technology helps in converting the refrigerator to more than *10 different modes, to cater to the distinctive storage requirements of different food items. Unlike other refrigerators, Haier’s Magic Convertible feature allows precise temperature control to store different food items like spices, cakes, fruits and vegetables, leftovers, seafood, beverages, milk, soft-food etc. – at their favorable temperature.

The all-new range is powered by Haier’s Advanced Triple Inverter Technology that allows more energy savings and reduces noise along with protection from voltage fluctuation. Moreover, the innovative Dual Fan Technology allows multiple air flow in the refrigerator to keep different food items fresh for a longer period, while also retaining their original flavours, smells and textures.


Commenting on the launch, Mr. Eric Braganza, President, Haier Appliances India said“Different food items require different storage temperatures to maintain their original flavor, texture and nutrients. Most refrigerators do not offer consumers the convenience of storing food at different temperature which in turn ends up making the food stale. Keeping this in mind, at Haier we have launched new variants of Big Top Mounted Refrigerators that will enable our customers to choose from various modes as per their needs. We aim to provide our consumers with innovative products powered by cutting-edge technology that makes their lives convenient as well as complement their lifestyles. Our focus has always been to provide the best products and services without compromising on space, style, technology, and energy savings. The new aesthetically designed additions to our range of refrigerators will add convenience to the lifestyles of our customers.”

To enhance the experience of the consumers, the new range comes with a separate fruit box to store more food on selected models, stabilizer free operation and turbo icing that allows water to freeze 200% faster to make ice. Furthermore, with this refrigerator, customers can keep their food fresh during power cuts as well by connecting to their home inverters.

The refrigerators come in a wide color range – steel, glass, and floral finish to complement the interiors of contemporary Indian kitchens. The new range is also adorned with appealing aesthetics such as, ocean glass, jasmine glass, mirror glass, crystal glass, black glass, marine crane and red crane along with premium finishes like inox steel, black brushline, and brushline silver. The design and colors of the refrigerators have been chosen to suit the décor of the modern households.

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Price, availability, and Warranty: The new refrigerators are now available in the market with 10 years of assured warranty on the inverter compressor and Dual inverter fan motor, priced between a range of INR 55,000 to INR 64,700 for 345L models, and INR 62,200 to INR 68,900 for 375L models.

Model Number Gross Capacity (in litre) MRP (INR)
HRF-3654BS-E 345 55,000
HRF-3654CKS-E 345 55,000
HRF-3654CIS-E 345 57,000
HRF-3654BMC-E 345 60,000
HRF-3654BRC-E 345 60,000
HRF-3954CIS-E 375 62,200
HRF-3654PKG-E 345 63,700
HRF-3654POG-E 345 63,700
HRF-3654PCG-E 345 63,700
HRF-3654PJG-E 345 63,700
HRF-3654PMG-E 345 64,700
HRF-3954BMC-E 375 65,000
HRF-3954PKG-E 375 68,900
HRF-3954PMG-E 375 70,000
HRF-3954POG-E 375 68,900
HRF-3954PCG-E 375 68,900
HRF-3954PJG-E 375 68,900


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