Inbasetech, a company formed with the sole purpose of enhancing the mobile experience, by means of accessories that take the consumers a step closer to enhancing the life of their product and staying in vogue at the same time. Jayanta Ghosh, Editor in Chief of Device Next caught up with Aashish Kumbhat, Founder and Director, Inbase to know more about their latest product line and how they are emerging as a leading player in mobile accessories segment.
2020 is a very challenging year for all businesses, how much Covid effected your 2020 plans?
Our team consists of intellectual individuals who leave no stone unturned while incorporating newer ideas. Before Covid, our business was going as per expectations. We being a contemporary brand, with our team of fast thinkers we were able to imbibe the new normal during Covid, we identified the void of products required during lockdown and marketed it in bigger way, owing to which we were able to achieve and witness growth even during pandemic. For post Covid, our vision is very clear, while visualizing a better future we aim to have a greater reach, increasing our consumer base.
Inbase and Sunshine have a huge range of product line-up, can you elaborate about your latest products and categories.
We have a huge portfolio of mobile accessories, you name it; we have it. Our recent launches were holders (more than 10 variants) which are very useful for online classes, virtual meetings, etc.
Apart from the latest holders we also launched 2 new smartwatches Inbase Urban Pro and Inbase Urban Lite. Both these watches are equipped with the latest technology and have a sleek design. The new range of Inbase Urban smartwatches check off the list as the ultimate fitness companion at an affordable price range.
Did the current geopolitical situation affect your supply chain? Are you focusing on self-reliant options or any other alternatives?
There is no doubt in saying China is one of the major sourcing hubs but owing to the current geopolitical situation there has been numerous changes that are still being incorporated in the market. However,
the current geopolitical situation has not affected us or our brand in any which way. We have tie-ups with top manufacturers in various countries which helped us pass through the phase without major challenges or difficulties.
What are your expansion plans in 2020-21, product and distribution wise?
Expansion has always been integral to us. For a company that started by just manufacturing tempered glasses, we are currently at a position with more than 2000+ SKUs of mobile accessories. We have a team to analyze customer preferences and we are launching more or less 50 products every month.
It gives us pride to say that currently we are already present in major LFRs all across in India, and we are also exporting our products abroad, we have always been open for trade inquiries. We aim to scale greater heights while foraying into all existing sectors of consumer durables.
Our current plan is to expand our portfolio of Smartwatches. We already have a significant consumer base that prefers Inbase smartwatches in comparison to the others available in the market. We are also expanding in terms of our team, since we plan to setup manufacturing units in India which will in turn fuel up the ‘Make in India’ initiative.
Our only motto is to provide quality products at an affordable price to our consumers. We have never compromised on our quality. We firmly abide by the saying “Business is an indirect way to serve society” and believe in building a creative and diverse Global team that will make a positive impact on the community.
