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Lexar announces Kaizen Infoserve as its Pan India service partner


Lexar, a leading global brand in memory and storage solutions, has announced the appointment of Bangalore-based Kaizen Infoserve as its exclusive service partner in the Indian market. The move comes as part of Lexar’s plan to strengthen its infrastructure in the Indian market and provide seamless service support to its customers. Kaizen boasts a robust network of over 60 service centers across the country, including 10+ regional hubs, 40+ Kaizen Authorized Partners (KAP) locations, and 12 strategically placed warehouses, thereby ensuring timely product availability, better inventory management, and swift order fulfillment.

As the storage solution sector is witnessing a rapid growth due to the escalating demand, Lexar recognizes the necessity for providing innovative and reliable solutions to its customers. Kaizen will provide Return Merchandise Authorization (RMA) services and will provide general consultation services by email, calls. RMA service allows customers to notify a company that problems exist with their orders, or that they simply wish to return an item. It allows a business to monitor and control exchanges and refunds for buyers in a stress free, fast, and efficient manner. Kaizen will be responsible for quick screening and identifying the faults of the products returned.

Commenting on the same, Mr. Fissal Oubida, General Manager, Lexar Co. Ltd, said, “Partnering with Kaizen Infoserve marks a pivotal moment for Lexar’s strategic expansion in the Indian market. Our commitment to delivering unparalleled customer service aligns seamlessly with Kaizen’s proven track record of excellence. This partnership not only will strengthen our service infrastructure but also underscores our dedication to providing efficient, secure, and customer-centric solutions in the dynamic digital storage industry. Together, we are poised to elevate the experience for our customers ensuring they receive exceptional support and seamless access to Lexar’s innovative memory and storage solutions”


“We are proud to be Lexar’s Pan-India service partner and we are confident to take Lexar’s consumer happiness and consumer service to the next level. Kaizen’s newly launched WhatsApp service support makes the customer service cycles shorter, efficient and more convenient – enabling customers to get the benefit of faster Turnaround Time (TAT) for repair or replacement of the products. Our customer feedback cell is assisted by AI tools that enable automatic internal escalation to achieve 99% SLA for the brands using Kaizen’s support infrastructure,” said Mr. Murali Krishnan, Managing Director, Kaizen.

Under this partnership, Kaizen will deliver comprehensive repair and maintenance services for Lexar’s diverse range of memory products, including SD Cards, DRAM, SSD, Micro SD, CFExpress cards, HDD, USBs and Card Reader. Additionally, Kaizen understands the importance of accessibility and convenience. Therefore, to cater to the customer needs, Kaizen has simplified the return process for customers through walk-in Kaizen Hubs where customers can receive in-person support and guidance. Furthermore, they also provide the customer drop point services, further facilitating the easy and convenient handling of products and inquiries.

Kaizen Infoserve’s status as a national Service provider for renowned brands like Cooler Master, Array Networks, Corsair, Zotac, Wipro and Micron Technology, among others.

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