Democratising technology for all technology enthusiasts across price points, POCO announced that it has emerged as the third largest online smartphone player in the Indian market. As per Counterpoint India Smartphone Monthly Model Tracker 2020 Nov, two out of the top three devices sold online were POCO devices, with POCO M2 and POCO C3 recording maximum demand.
Commenting on the success and this milestone, Anuj Sharma, Country Director, POCO India said, “As a young brand, which started operating independently only in February 2020, we created many milestones in the recent past. Within the first 10 months of becoming independent, we are the 3rd largest online smartphone player in the market and even sold over 1 million units within the first week of the Big Billion Day sale on Flipkart. These achievements underscores consumers’ overwhelming endorsement of POCO’s brand philosophy of “Everything you need and nothing you don’t’’. It is their constant trust in us which has further helped us feature as the number 3 online smartphone brand in the market.”
He further added, “The success received so far is a testimony that we have put steps in the right direction and as we continue to grow in the market, we will focus on delivering the best and compelling proposition, without compromising on the quality of the devices. 2020 has been an exciting year for us at POCO India and we are looking forward to creating newer milestones in 2021.”
With a strong focus on its philosophy of “Everything you need, nothing you don’t”, POCO India scaled these heights in less than 10 months of its independent journey. With a clear, power-packed portfolio of devices such as POCO X3, C3, M2 and M2 Pro, POCO India overtook established brands such as Realme and OnePlus.
Shilpi Jain, Research Analyst, Counterpoint, commented, “POCO after becoming an independent brand in the beginning of this year is gaining momentum in the Indian smartphone market. Its smartphones like POCO C3 and POCO M2 were the main drivers of this growth. Features like large display, 5000 mAh battery and gaming processor at affordable price points made both models lucrative for consumers. In Q3 2020, POCO captured 4th position in online segment shipments, post which it rose to the 3rd position in November 2020.”
Celebrating with time-limited offers
As part of the celebration and extending its gratitude, POCO India is discounting its best-sellers for a limited time. Consumers will be able to purchase POCO C3 3+32GB variant at INR 6,999 and 4+64GB variant at INR 7,999.
POCO X3, the gaming powerhouse, will be up for grabs starting at INR 15,999, with a flat INR 1000 discount on all 3 variants. In addition, there are no-cost EMI schemes on purchase of all smartphones, thereby making buying your favorite POCO device even more accessible.