In this insightful interview, we sit down with Mr. Sanjoy Bhattacharya, Director Sales & Marketing, IT Business at ViewSonic India, to explore the evolving landscape of touchscreen display solutions, the booming gaming industry in India, and ViewSonic’s ambitious plans for market expansion. Mr. Bhattacharya sheds light on ViewSonic’s innovative ONE CABLE SOLUTION initiative, its strategic approach to disrupt the monitor business, and the advanced technologies that set the brand apart. Join us as we navigate the future of display technology and the role ViewSonic plays in shaping it.
ViewSonic has been at the forefront of the revolution of touchscreen display solutions. How do you see this technology evolving in the coming years, and what potential does it hold for various industries?
Touch Screen monitors have evolved over the years, now the monitors come with much more enhanced technology. Resistive, optical, projected capacitive, and infrared are four of the most advanced touchscreen technologies that has different applications and can support your business in a meaningful way. The touchscreens have immense potential in banking and financial services, Industrial use and Smart factories, point of Sale and Smart retail, Medical and health, and interactive education.
The gaming industry in India has been experiencing significant growth. How do you perceive the evolution of the gaming industry in India, and what role does ViewSonic play in catering to the needs of gamers?
The Indian gaming market is expected to grow $5 billion by 2025, growing at a 28-30% CAGR. The number of gamers in the nation has expanded to 450 million in 2023, and will reach 500 million by 2025. The industry has a great potential and ViewSonic as a brand is playing a crucial role to enhance the market. The brand is catering to the needs of gamers through its wide range of gaming monitors. That offers the best of the technology with higher refresh rate, lower response time and comes with great built. The brand also provides Ergonomics along with industry-first Blur Buster technology that eliminates motion blur to give the best experience for the gamers.
ViewSonic is focusing on the ONE CABLE SOLUTION. Could you please elaborate on this initiative and how it addresses the challenges faced by users in terms of connectivity and convenience?
ViewSonic has initiated ONE CABLE SOLUTION, also, it will be the focus for the next few years Single Cable Solution in ViewSonic devices, cluster free and chargeback. Type – C is the future and ideal for devices with a user-friendly feature which is easy to connect, reduces complexity and data transfer.
The monitor business has been witnessing exponential growth, and ViewSonic has been disrupting the channel policy, marketing strategies, and introducing new products across categories. Could you shed some light on how ViewSonic has achieved this and what plans are in place to sustain and enhance this growth?
ViewSonic’s channel policy overhaul, extensive partner network, and diversified monitor offerings reflect brand’s commitment to expanding its market presence and addressing the specific needs of its broad range of customers.
The brand has restructured its channel policy to achieve greater depths and reach in the market. Seven Regional Importer and Distributor (RID) have been established in different regions, complementing National Distributors (ND). ViewSonic also currently is collaborating with over 7,000 T3 partners to maximize its reach.
The brand is actively pursuing deeper market penetration, by regularly engaging with dealers and end-users via activities such as dealer meetings and exhibitions. ViewSonic also, offers a remarkable selection of monitors, featuring over 50 models divided into seven distinct segments. Furthermore, the Customer-Centric Approach is a product segmentation strategy that is designed to cater to the unique demands of various customer categories.
ViewSonic has established itself as a leader in the gaming display monitor industry with advanced technologies and certifications like Blur Busters 2.0, higher refresh rate, 0.5ms MPRT response time, Pantone Validation, and more. How do these technologies contribute to enhancing the gaming experience, and what sets ViewSonic apart from its competitors?
Gaming has been the most dynamic and high-demand segment in recent years. The segment has picked up pace owing to the popularity and entry of professional gaming. ViewSonic observe huge opportunity to grow by providing the best of our gaming monitors to our customers. Expanded the series of gaming monitors XG2431 and VX28 series with 180hz refresh rate; 0.5ms response time; FAST IPS; HDR 10 along with Ergonomics make a great experience for the users will soon launch some really good gaming monitor, focused segment this year. The high-end monitor, with good refresh feature and other brands new feature.
In 2021, ViewSonic’s market share for monitor segment was below 1%, while the aim for 2023 is to gain a minimum of 10% market share across India, across verticals, and across segments. What strategies and initiatives are being implemented to achieve this ambitious goal, and what are the key focus areas for ViewSonic’s market expansion in India?
India is becoming a digitally heavy transaction country, so the growth of 15-20% CAGD in PC business can be predicted from 2023-2030. As one of the leading monitor brands in the market, ViewSonic has planned its distribution and staffing capacity as they understand the enormous potential in business-to-business transactions. The explosive expansion of startups in the commercial sector had also changed in new education policy, which is now digitalised going towards audio-visual learning. This open gates to a huge potential for display market where the companies are not only investing in quality manpower but are also focusing on other avenues.
ViewSonic has a state-of-the-art channel relationship (ViewSonic partner portal) where they set up Service infrastructure with more than 235 service centres catering to approximately 20572 pin codes across India. Additionally, to get deep penetration in the market the brand introduced 7 new RIDs with currently 7200 partners on board.
