The latest product launch reaffirms TCL’s strong India focus, as well as its commitment to providing Indian customers access to cutting-edge technology, high-quality hardware, and advanced features at extremely competitive price points. It comes weeks after TCL’s association with IPL’s Delhi Capitals as a sponsor. The company also inaugurated its GIANT panel factory in December last year in Tirupati, Andhra Pradesh, marking its first manufacturing unit outside of China. This move had two objectives – offering Indian-centric products at competitive prices and creating over 8,000 job in the region.
This focus on delivering innovation with affordability is the main reason why, in a short span since its national launch, TCL has emerged as one amongst the leading players in the Indian market and ranked fifth in the country in terms of TVs sold in 2018. Globally, the brand was named amongst the global top 2 TV brands last year, in terms of shipment volumes.
With an envious product range that leverages industry-leading advancements in artificial intelligence and IoT, TCL is clearly a consumer favourite across categories. Its products have been extremely well-received within the Indian market and are not only discussed frequently by end-customers and tech bloggers, but also come highly rated with an average rating of 4.4 (4.5 on picture and 4.6 on sound). The launch of innovative smart home appliances will further strengthen TCL’s position as a household brand for Indian consumers.
Since its launch in India, TCL has been making the smart revolution accessible and available to consumers across the country by providing innovative, state-of-the-art smart products at non-smart price points. TCL was the first brand to make Google-certified Android TVs available in all sizes from 32″ to 75″, changing the game in the country’s TV market. Its entry into the home appliance segment marks a similar imminent disruption and underlines its commitment to upgrading Indian customers to a more intelligent lifestyle through AI-enabled smart home electronics products. With best-in-class features made available at affordable prices, TCL brings greater choice to Indian consumers when it comes to adopting an intelligent smart life.
