A. Gururaj, Managing Director, Optiemus Electronics Limited
Optiemus Electronics Limited (OEL) is constantly working towards contributing to India’s efforts to become a major electronics manufacturing hub globally. 2022 was a major boost for the electronics industry with schemes like PLI and Phased Manufacturing Program pushing indigenous manufacturing in mobile phones, hearables/wearables and other categories. The hearable/wearable industry in India recorded 171% YoY growth in smartwatches, to become the biggest smartwatch market in the world. Optiemus has been at the forefront of this phenomenal journey of the hearable/wearable industry and has partnered with major lifestyle brands like Noise, HARMAN, DIZO, Truke, Wings to manufacture their products from the two existing state-of-the-art manufacturing facilities located in Noida, Uttar Pradesh.
With efforts in the hearable/wearable segment, OEL also achieved the successful record production of “One million wearables and hearables” in a month at its manufacturing plants. Under the visionary leadership of Hon’ble Prime Minister Shri Narendra Modi ji, India has made significant progress in electronics manufacturing this year and initiatives like Phased Manufacturing Programme introduced for Hearable/Wearable in the Union Budget 2022 helped immensely to fuel the growth.
OEL’s partner, Wistron, is providing active support to create world-class processes in the manufacturing operations and Optiemus is working with leading multinational companies for multiple segments of business to move towards volume production of their products. In 2023, OEL will diversify into various segments like IT hardware and telecom equipment manufacturing as well. Also, OEL now has the installed capacity to manufacture 8 lac smartphones in a month and is in the advanced stage of discussions with key global brands.
As the country is witnessing a wider rollout of 5G services, OEL is also actively expanding its capabilities in 5G telecom equipment and has partnered with leading companies to supply 5G products. The company also aims to strengthen the IT Hardware segment by expanding into laptop manufacturing and starting new categories like mini-PC, etc. Adding on to that, OEL plans to enter emerging categories like IoT and EV as India adopts new technologies.
On the expansion front, Optiemus is all set to open its 3rd state-of-the-art manufacturing facility in Noida with a capacity for high volume manufacturing of wearables and other products units which will further strengthen our manufacturing capabilities. The electronics industry is set for the next wave of revolution in the coming year and 2023 can be the major milestone year in OEL’s aim to make further progress towards realizing “Atmanirbhar Bharat” in electronics.
