RAEGR is a consumer tech accessory brand that offers a wide range of lifestyle and tech products. The product catalogue includes Wireless Chargers, Bluetooth Audio such as Speakers, Headphones and Earphones, Smartphone Cases and Mobile Accessories.
Ajesh George , a former Infosys employee , started his entrepreneurship in early 2013 with his venture TekkiTake to sell electronics gadgets on eBay India. Being a gadget freak himself, he started off with powerbanks and other tech gadgets in 2013. The idea was to sell items which he found interesting for his personal use. Soon with influx of new marketplaces like Flipkart and Amazon , the focus turned into being a premium mobile accessories distributorship . In FY 2014, partnered with mobile accessory brand Spigen as their India Partner. In next 5 years , the monthly volumes reached 40K units with an ASP of 1000 Rs. In 2019 he partnered with US brand Urban Armor Gear ( UAG) as their India Partner .
In FY 2019 , he also started his private label Raegr by launching Arc 500 Wireless Charger.
The main motive was to provide high quality products at a fair price compared to other MNC products available in the market .
Based out of Bangalore , Raegr focuses on being a consumer tech accessory brand , that offers a wide range of lifestyle and tech products. The product catalogue includes Wireless Chargers ( Arc ), Bluetooth Audio such as Speakers (AirDrums) , Headphones and Earphones ( AirBeats), Smartphone Cases (Elements Armor ) and other Mobile Accessories. RAEGR Wireless Chargers have been ranked the best in their category on Amazon India. The brand introduces innovative and high-quality products based on customers’ needs while maintaining excellent value and a satisfying customer experience.
Raegr leads in the wireless charger segment on Amazon and Flipkart since 2019. The star product has been the Arc 500 Wireless charger which has been best seller in Amazon for over a year. Arc 500 is Qi Certified , has excellent build quality ,uses certified fireproof ABS material and a 2 year extended warranty as Raegr stands by the quality of its products. Moreover, it is priced at nearly half of the average price of other MNC products with similar specs.
Raegr is predominantly an online brand and has presence in all major market places like Amazon , Flipkart, TataCliq , Myntra etc. In 2020, Raegr has partnered with large format retail chains to expand into the offline market.
FY20, our launches include innovative products that encompasses a mix of tech and personal care like the Arc 1500 UV Sterilizer with Wireless Charger and we will explore more in this segment. Our immediate focus would be on launching new line of products under Arc series Wireless Chargers ahead of the upcoming Diwali season.
“Our future plans of growth would be on expanding into global markets and also increase our offline presence in India. The product portfolio will be spruced up to include a variety of charging accessories and new range of products based on the everchanging dynamics of the market. Also we will be launching few ‘Made in India’ products as well this year”.
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