StepSetGo races to #2 spot to become one of India’s most ​​loved fitness app


StepSetGo, the award-winning health & fitness industry disruptor, has been named among the top 10 homegrown apps by App Annie’s Level Up Top Rankings.

Securing its position on #2, the app that allows Indians to fulfil fitness goals, one step at a time, is soon emerging as the country’s most favourite virtual stomping ground. Adding a touch of frolic to health and fitness, it has sparked off a revolution turning every user into the protagonist of their own transformational journey. The more you step, the more you sweat, the more you win! It ensures that every effort counts and every hustle yields.

Currently pegged at 1.5Mn Monthly Active Users (MAU), this bootstrapped start-up has firmly held the highest engagement metrics in the Indian fitness ecosystem since its launch in 2019. StepSetGo’s success reflects India’s burgeoning obsession with health and physical well-being. Not just millennials but the app also boasts of a wide user base of adults and a total of 8.8Mn registered users spending an average of 10 minutes on a day to day basis. Apart from it being user friendly, the rank shows the popularity of the app on iOS systems as well.


Celebrating this milestone, Shivjeet Ghatge, CEO – StepSetGo, commented, “StepSetGo was created to break down barriers – both physical and mental – and give users a platform where they are continuously motivated to inculcate some form of fitness activity in their life on a daily basis. The aim is to start somewhere and keep at it over a period of time, only then will you see results. The start doesn’t necessarily have to be a high intensity regime of HiiT and Pilates. It could be something as simple as a 20 minute walk. We want them to go back to basics and relish every ounce of their regime, with some sweet rewards of course!

It has been an incredible journey for us at StepSetGo and we aim to drive every user to a healthier and better future. Watching ourselves come this far with over 95% of our users joining the platform organically is only going to fuel us towards our mission of making every Indian a Fit Indian. We are elated to be ranked no. 2 on App Annie’s most coveted Level Up index and are now rooting for nothing less than #1. Together we can!”

App Annie, a mobile performance suite that provides app market, advertising analytics and data science-driven insights driven from benchmarking data, thereby helping mobile brands and publishers to create winning mobile experiences. It has been recognised as one of the most innovative and successful companies on the web, around the world since 2012.

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