Mr. Lalit Arora Co-Founder, Vingajoy
The chief dreamer and co-founder Mr. Lalit Arora, is a commerce graduate from Delhi University. Due to his keen interest in electronics & mobile accessories, he chose to be a businessman and it was during this time period when Mr. Lalit got a platform to transform his vision into reality by co-founding VingaJoy. DeviceNext recently caught up with Mr. Lalit Arora to know how he is transforming Vingajoy to a major mobile accessories player in India.
Q. Mobile accessories market is fully crowded, how VingaJoy created its space in this segment ?
Indian market has always been of paramount importance for us. VingaJoy aims to serve the best range of products to its consumers. Indian market is always on the lookout for variety, style, unique features besides looking for products that are trendy! We keep on doing a lot of research, to fulfil the demand and strategize to deliver the best-in-class. The best part is, consumers are diversifying towards the emerging brands and they are actively experimenting with our new products. The feedback from their end was quite appreciating and encouraging. Also, markets are not area specific in the country. Certain remote cities and towns have turned to be favourable markets for us. The good number of distributors and variety of products are the major contributors behind the diversity in Indian markets.
Q. What are the product category they are specializing and how they are leading in that segment?
Gadget Accessory & Consumer Electronics brand that caters to the need of the customer with latest innovations and cutting edge technology at competitive prices. We’re working on developing and designing products such as Bluetooth Speakers & Headphones, Chargers, Cables, Car Accessories, Care Products and much more.
All the products are gaining good traction but the best selling products are Power bank, hands free, chargers. With each passing day, we are planning to integrate more features to our existing set of products to make them more consumer friendly.
Q. What is the current market and business turnover if Vingajoy ?
Indian market has always been of paramount importance for us. VingaJoy aims to serve the best range of products to its consumers. Indian market is always on the lookout for variety, style, unique features besides looking for products that are trendy! We keep on doing a lot of research, to fulfill the demand and strategize to deliver the best-in-class. The best part is, consumers are diversifying towards the emerging brands and they are actively experimenting with our new products. The feedback from their end was quite appreciating and encouraging.
Also, markets are not area specific in the country. Certain remote cities and towns have turned to be favourable markets for us. The good number of distributors and variety of products are the major contributors behind the diversity in Indian markets.
Q. What all product they are manufacturing in India and how it helps them to major Indian brand?
Gadget Accessory & Consumer Electronics brand that caters to the need of the customer with latest innovations and cutting edge technology at competitive prices. We’re working on developing and designing products such as Bluetooth Speakers & Headphones, Chargers, Cables, Car Accessories, Care Products and much more.
Q. Upcoming product category and plan for 2021?
In the coming 2021, we would love to see the company acquiring the Pan-India market and imports with neighbouring nations like Sri Lanka, Myanmar and Thailand. Right now, the main focus is to build a good Indian market. Considering the hectic lifestyle of today’s youth, the objective is to help the Indian consumer stay fit. We are therefore, exploring innovative Products to help them keep fit. We’re working on developing and designing products like Smart watches, Fitness Trackers, and VR/AR Headsets. Also, we are thinking of sustenance, not only about the manufacturing unit, but also for the marketing and sales units. This pandemic has taught us that nothing is permanent. We are updating ourselves accordingly. Shifting our focus on digital platforms and creating an engaging customer base on social networking sites is our current focus which, we strongly believe, will surely help us in the future.
Q. Channel strategy and current network in India ?
Vingajoy is a brand mainly for masses and we are mainly focusing in distribution strategy and we have more than 100+ distributor across pan India
Down the line we will be working to make VingaJoy as a major force in India accessory market with awesome products and breakthrough technologies.
