Pankaj Upadhyay, Founder and CEO, Truke India
Truke has been the fastest growing brand in the Indian market. Within the short span of less than 3 years, Truke has become Top 6 TWS brand in India Market. Honestly, there will be a lot of driving factors that will have a positive influence over the consumer gadgets market in India for the near future. Thanks to the rising demand, new launches, as well as the crazy eyeball-grabbing festive discounts offered during various big e-commerce platform sales in recent times, India’s True Wireless Stereo (TWS) shipments have doubled year-over-year during the last quarter of 2022.
Recent reports have shown that India’s wearable market has had a record quarter growth of 56.4% YoY, wherein it shipped a total of 37.2 million units. Under these, the smartwatch segment remained the fastest growing category out of all others. As we have been witnessing, the audio accessories market has shown a considerable incline in India with there being continuous evolution of integration and audio technology. There have also been positive predictions for the Bluetooth speaker market from 2018 to 2023, with smart speakers and earphones showing a great demand from customers due to their convenience and ease in storage.