Homegrown brand Cellecor touches 1000 cr revenue by 2023: MD Ravi Aggarwal

Due to the changing nature of state-wide lockdowns and the reduced impact on manufacturing, India’s second flood of COVID-19 did not gouge the cell phone industry as much as the first, according to the International Data Corporation’s Quarterly Mobile Phone Tracker. Cell phone deals in Q2 FY21 (April-June) were up 86% YoY at 34 million units. Infections spread a lot quicker even in rural areas and had a higher mortality rate, yet there was a lesser effect on manufacturing and coordination, while the lockdown was not as severe as the prior year. Thus, state-drove lockdowns brought about a couple of pockets recovering faster in the subsequent quarter, creating repressed interest in June 2021.

The homegrown brand Cellecor started its business in 2010 and is one of the leading manufacturers of smartphones and mobile accessories in pan India. With great knowledge of the mobile accessories market, Cellecor extended its business to turn into a major producer of budget mobile phones in India. Returning big benefits with a turnover of more than 300 crores, it has authoritatively carried out in Northern and Western India with its channel accomplices and has denoted it’s quality pan India. The company has a great distributor network of 800 plus partners and 1000+ service centers across the country to address all types of customer grievances.

The company expands its business with a vision of growth in offline business structure. With its own manufacturing units and distribution, under the converted name Unitel India Pvt. Ltd., it yielded a turnover of 4 crores in the first year itself. Sales hit 100-200 crores soon after, and it is currently at a soaring 300 crores. 

Ravi Aggarwal MD & co-founder Cellecor says, “The COVID-19 pandemic has caused the retail industry irreparable harm but on the other hand, it has put e-commerce growth on the fast-track mode, as consumers are shifting to online shopping. The COVID-19 pandemic has put e-commerce marketplaces under great pressure, like catering to increased demand with fewer workforces, while ensuring safety measures. We are getting new queries and online orders. Our distributors are also demanding for the products. The situation was very challenging, but with the proper planning, support, and coordination with the team, we did the job well. We learned a lot from this situation and have made ourselves better and ready for any crisis.” He also added, “With its presence across all channels, we aim to become a one-stop solution for consumer electronic products by adding music accessories, grooming products, and home appliances to its current portfolio, and touch 1000 crores in revenue by 2023”.

Whereas Mr. Nikhil Aggarwal co-founder Cellecor said, “
While 2021 is relied upon to see single-digit growth, 2H21 is probably going to drop in comparison with the same period last year, with lower demand, uncertainties around the third wave, persistent supply constraints, and increasing part costs alongside heightening inflationary rates. Nevertheless, a bounce-back in 2022 will be conceivable with upgraders in the low-mid value fragments, the supply-led push of 5G gadgets, feature phone relocation with new contributions expected in upcoming months.”.

Cellecor will continue to work towards affordable consumer brand, steadily forward with a professional team and focused attitude, to enrich the future life with emerging technology.

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