Aashish Kumbhat, Co-Founder and Director, Inbase
The year 2022 has been a great year for us in terms of sales and product launches. We launched a good number of products but undoubtedly our Smartwatch segment was the main success driver for us followed by the Power and Audio Segment. For instance, our smartwatches Urban Fit S (Always On AMOLED display with Bluetooth Calling) Urban Pro X (Bluetooth calling) and Urban FIT M (Non-calling) are a hit among customers. With a plethora of features such as – a large display with various menu styles, high-definition hands-free calling, multiple sports modes, outstanding battery life, and much more these smartwatches are the need of the hour. In the audio category, our Buds Mini Lite (smallest and lightest) TWS Earbuds with 13mm dynamic drivers and up to 40 Hrs battery life received a great response from the customers.
We also launched our new range of feature-rich smart wired and wireless charging devices Style, Club, and Cruze. The Powerbanks are equipped with some of the best technologies such as – Sleek design; Durable housing; Multiple outputs; Fast-charging; Universal compatibility; Smart IC technology, etc. Owing to our R&D, we aim to continue to be at the forefront in providing a new level of versatile experience to our users.
Today’s customers demand products that are stylish yet smart and have advanced features. The key trends that will become mainstream in 2023 will be:
- Smart wearables will become a very normal part of everybody’s lifestyle; we might see a drop in prices as smartwatches transition from being just another cool gadget to a necessity. The key features such as an in-built internet connection, location tracking, and a front-facing camera, will become popular smartwatches in 2023 to increase users’ daily convenience.
- TWS earbuds will also become popular in the market, as tech fans all over the world are freeing themselves from wires for good without sacrificing elements that traditionally have only been available with premium wired devices. The TWS market is developing rapidly and in 2023 consumers can expect advancements in this segment such as – Audio quality, noise cancellation, and battery life, and the price will also be much more in sync with what consumers are looking for.
- If we talk about other categories we can see some pickup in consumer acceptance towards smart lighting as well as home automation where people would like to upgrade to it.
