Crossbeats is one of India’s fastest growing premium audio and wearable brands synonymous with products engineered to suit the modern lifestyle. Founded in 2015 by Archit and Abhinav Agarwal, Crossbeats introduced India’s first TWS earphones, dual driver TWS and country’s smallest TWS earphones. The brand primarily caters to audio, wearable and lifestyle enthusiasts aged between 24 and 36. In an exclusive interview with DeviceNext, Archit Agarwal, Co-Founder, Crossbeats explained how the brand has now evolved as a large consumer tech brand.
How is post pandemic situation for Crossbeats?
The pandemic like all other businesses has impacted the supply chain and operations. The constant lockdown did impact the fulfilment and delivery of the products. But as a consumer tech brand with e-commerce focus, our team has been able to adapt and improvise with the changing work environment. From provisions for work from home, vaccination drives and partnering, we have been taking all necessary precautions.
We are adopting upgraded products with newer features and futuristic technologies which provide better health tracking, work, and social life balance as well as compatibility. The latest trends in the market are a driving force for us to achieve greater milestones with a smarter approach.
How much affected is the brand due to the shipment and certification process?
The pandemic definitely created challenges on the last mile delivery. But we have worked with our shipping partners to come up with solutions that has allowed us to service all our orders in 24hrs. Also the customers understand that the pandemic situation is unprecedented. Our customer service team has been proactive in keeping them informed about all shipping delays. And thus avoiding any unpleasant experience.
What is the product line you have launched post pandemic and how they performed?
Crossbeats is popular for its true wireless and smartwatches category, post pandemic, we introduced many more interesting models to fill the gap of technology and design in both the segments.
Lately, there has been a lot of demand for our smartwatches that come with built-in Bluetooth calling options along with a plethora of health and fitness features. We also launched a new series of active noise cancelling earbuds that are superior to our older TWS products. These newbies have been performing well as they are directly catered towards the new Indian youth and their choices.
TWS category is growing fast but there are still lots of development users want on the technology front, how are you enhancing customer experience?
The TWS market has been rapidly evolving and we are able to witness advanced technological improvements very often. We have loaded our audibles with the best-in-class technology and design so that customers get to experience the best of all.
Noise cancelling, being one of the most talked about features currently, has also been included in our latest TWS products leaving no stone unturned. Having all these latest features along with benchmark design and quality has allowed us to elevate the user experience and expectations.
Festive plan for this year?
Having the festive season around the corner, we have planned for new product launches in both the TWS and smartwatches category. Attractive discounts and huge offers can also be expected during the season in order to drive better traffic and conversions.