QThree employs over 200 people in the services business and close to 400 members on the manufacturing side. A strong network across India, along with presence in Hong Kong and Dubai, makes QThree Ventures the preferred partner for electronic brands in India.
They are the Global Strategic Partner for TCL Technology (among the top 5 TV brands in India) and Treeview – Thailand’s largest manufacturer of televisions. QThree Ventures is headquartered in Bangalore.
We at DeviceNext spoke to Mr. Jubin Peter Founder & Chairman, QThree Ventures on their services, partnerships and expansion plans.
How it all started for you and what inspired you to start Q3 Ventures?
I started my career working with leading international consumer technology brands in various capacities – brand building, market outreach, product development etc. My partner Karthik Shivan also worked with consumer tech brands – this is where we met. During our career, we spotted an opportunity.
While India is the land of opportunities, India is also one of the toughest markets to establish business in and thrive. Navigating through the operational, legal, procedural and, market intricacies demands business insights, in-depth know how, wide reach, financial acumen and, above all, strategic prowess. My partner Karthik and I had a simple idea – to be an end-to-end solution provider for:
- Any consumer electronics brand looking to enter the Indian market and sell its products pan-India
- Any consumer electronics brand looking to penetrate the market with through distribution channels
- Any brand looking to manufacture consumer electronics products in India.
And we established QThree Ventures – the preferred partner for electronic brands in India today. QThree Ventures provides a full spectrum of retail, distribution and manufacturing capabilities for the consumer electronics industry – including marketing, logistics & services support to global and domestic electronics brands. In line with the PM’s Make in India, Make for the World vision, we set up a manufacturing facility in Mehsana, Gujarat – the ABAJ-QThreeTechpark. The facility, spread across 13 acres, will be outfitted with robotic technology and machinery to meet a demand of 25 lakh LED TVs and 6lakh air conditioners annually. ABAJ-QThreeTechpark will also have a state-of-the-art research and development unit, creating an ecosystem for electronics manufacturing in the country. The project will provide employment opportunities for up to 4,500 people. ABAJ Group and QThree Ventures will be investing Rs. 1000 crores over three years to expand and develop this facility.
We are the partner of choice for several leading brands in the country. We are the Global Strategic Partner for Treeview – Thailand’s largest manufacturer of televisions – in India, Middle East and African countries. We are the exclusive partners for TCL TVs in India. We have also just signed up with Kodak – an American brand that is close to 100 years old – to be their official licensee holder in India. And there’s much more to come.
From one office in Bangalore we now have offices spread across the country as well as presence in the Middle East, Africa and Hong Kong. We are associated with close to 3000 retailers and over 25 national and regional retail stores across the country.
My Background
I started my career working with leading international consumer technology brands in various capacities – brand building, market outreach, product development etc. My family has set up many successful ventures – trading in multiple product lines (food products, plastic, furniture etc.), hire purchase financing, a leather manufacturing company supplying products domestically and internationally, and much more. I feel this set my entrepreneurial foundation. Apart from QThree Ventures, I have also set up Harman Motors – an auto company that retails super luxury and premium cars.
How Q3 Ventures works for its customers in its different verticals?
Our solution is very simple – we offer retail, distribution and manufacturing capabilities for brands looking to enter India or penetrate the market deeper. Our networks spansclose to 3000 retailers and over 25 national and regional retail stores across the country.
The COVID-19 pandemic opened a tremendous opportunity for us in manufacturing. As our honourable Prime Minister announced, it is time for us to work towards becoming ‘Atmanirbhar’ as an economy. And this is what we are working towards. QThree Ventures is uniquely placed in the sense that it caters both to the B2B and B2C market.
In terms of B2C consumers – we create hi-tech products that simplify the lives of consumers across India. Smart LED TVs at honest prices and superior after sales service is what we are taking to customers.
Tell us more about QThree partnerships?
We are the Global Strategic Partner for Treeview – Thailand’s largest manufacturer of televisions – in India, Middle East and African countries. The TV units are available across India at partner consumer electronics stores. Bollywood actor and style icon Hrithik Roshan is the brand ambassador for Treeview in India.
We have just signed up as the Strategic offline Partner for India with Kodak TVs. Kodak is a completely made-in-India range of TVs – full HD, bezel-less, android and much more. This is a big game-changer for us, and we are looking forward take Kodak TVs to the remotest part of India.
We continue to be the strategic partners for TCL TVs and air conditioners in India, and played a key role in building the brand in India.
How is he looking into the India market after 2020 Pandemic year and what kind of opportunity he foresee for 2021?
Every couple of years there is a disruption in the market. And this alters the way business is done. Uber is a great example of this. The company changed the way the world moved. Similarly, it is not that high-contact businesses will have to undergo a change, but they will have to evolve to the new way of doing business. During the lockdown, people who never transacted online came online for financial and other activities.
In consumer electronics, the need for bigger smarter entertainment devices has spiked demand. With people spending more time at home, the need for screens has increased. And this was a huge opportunity for us. Our Treeview range of TVs flew off the shelves. We’re planning to launch larger TVs in future.
Our strategy is to focus on tier 2 and 3 cities, largely ignored by the bigger brands. The market opportunity is huge! Our teams have built networks in most cities, and we will be activating this to the fullest to increase market share.
What will be his suggestion to brands who want to restructure their business after COVID?
With borders shutting down for close to a year, the supply chain was massively impacted. And while this posed several challenges, it also opened a tremendous opportunity – to create a self-reliant nation that can cater to domestic needs as well as export to make the economy bounce back. Historically though, India has always seen success in assembling products, rather than manufacturing something completely from scratch. A shift in this mindset is a long term journey, but will positively yield results over the years. Look at how you can reinvent your business to stay relevant for the next decade.
